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Green, Sustainable, Earth-Friendly

Posted by on Jan 23, 2014 in Blog, Connect, Sustainability |

Really? Better Take a Closer Look.

For those of us in the Graphic Arts Industry, SGP Sustainable Green Printing Partnership has taken all the guessing out of green. Established in 2008, this organization has taken a magnifying glass and reviewed all aspects of the printing industry. “You have been tried, reviewed, and in many cases found wanting.” If your supplier is not SGP Certified by the Sustainable Green Printing Partnership, the business most likely is not operating sustainably—yes, even if Green is in their name!

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Case Study: Direct Mail vs. Email

Posted by on Jan 9, 2014 in Blog, Connect, Integrated Media Marketing, Why Print? |

EmailDirectMail2We love email. It is an inexpensive way to keep in touch with an engaged set of customers and prospects.

We also love direct mail. There’s not an easier and better way to get your brand in your prospects hands and stand out from your competition.

A frequently asked question is:

“When is it better to use one medium over another?”

While every audience, every message, and every customer journey is different, here’s a case study that shows that to answer this question you have to dig deep, understand your customers and understand your business processes.

A recent study by the utility Natur-Enegi A/S out of Denmark compared the cost of billing primarily small and medium sized customers using direct mail and email. The results were surprising.

Cost to get paid:

Direct Mail: $3.25 / customer
Email: $5.75 / customer

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