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Tulip Fold Record Album Sleeve

Posted by on Feb 21, 2014 in Blog, Design Tips |

Here’s a short video on a project we implemented with Lizy Gershenzon of Scribble Tone for her client Marmoset Music.

Fold Factory videos are a great place to get ideas for innovative print projects that will make your piece stand out.

This innovative record album sleeve uses a “tulip fold” that reveals a medley of images that gives the sense of community that went into the collaborative project.

Check out Marmoset Music’s awesome Side By Side project.

Contact us if you want innovative ideas that will make your project distinctive or just give us a call at 503.223.4984.

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Marketing Creatives and Technologists

Posted by on Feb 14, 2014 in Blog, Connect, Integrated Media Marketing |

marketing requires creatives and techies

There’s been a lot of chatter on social media lately about the direction that marketing, and the necessary skills required for modern marketing, are headed. Campaigns now spread across many channels: email, direct mail, social media, and landing pages on web sites to name a few. New technology tools are are being used to implement campaigns and measure their performance, allowing marketers to do two very important things:

Justify marketing budgets.  Measurement allows an accurate ROI to be determined.

Continuously improve.  Measuring the performance of each channel, as well as the effect that detailed design and copy changes have on response rate allow marketers to consistently improve campaign performance.

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