“The difference between a doer and a dreamer is action! Do what it takes to make your dreams come to life! Life in our family was about printing, lithography, and stripping challenges (traditional film imposition — a thing of the past). My parents’ dream was to operate their own business. 1974 was lift-off. Pep (Arnold)
CMYK vs. RGB Monitors, digital cameras and scanners use RGB (red, green,blue) to produce color while the printing process uses CMYK (cyan, magenta, yellow, black). Each process blends colors to produce a full range of color. Some colors do not reproduce well in 4-color process. Color intensity and increase of the actual color gamut can
Equipment & Personnel Resources Not all printing equipment is the same and not all press operators produce the same quality work. Digital presses range from a glorified color toner style copier to a close-to-offset quality with a liquid ink. Smaller offset presses do not have the extensive roller system to lay down ink evenly and
Color Reproduction Crashing surf, brilliant sun, blue sky, mega-ripper riding a curl in your client’s brilliant orange board shorts, totally bitchin, and jumping off your screen. Now translate that into a printed catalog cover. Monitors transmit light, achieving the broadest spectrum of color and intensely displaying every detail from shadow to highlight. Printed color, on
RESOLUTION Isn’t this image great? I found it on the web. And yes, it looks great on screen, however, printed color requires a much higher resolution. Image resolution is measured by the number of dots/pixels per inch. To produce rich detailed color on a printing press, generally 300 dpi is recommended. An image used on
Calibration “Oh that, the monitor I bought 5 years ago came color calibrated.” Calibration should happen annually, at the very least, and monthly or bi-monthly if you handle critical color. This will help ensure the most accurate color match from screen to proof to press. Understand that individual printing companies have different press standards and