I overheard a comment from a customer the other day, something along the lines of “I need to understand this fulfillment stuff.” We sometimes take it for granted that customers know and understand how the range of services we provide can be utilized in their business, but frequently this isn’t the case.
What are fulfillment services?
First off, here are some definitions. If you get nothing else out of this article you’ll be able to speak the language.
- Fulfillment: services provided by a company that offers to receive, store, package, and then ship an ordered item
- Pick & Pack and Kitting: process of getting stored items and preparing them for shipping
- Mailing: sending mail and small packages directly to individual consumers or companies
- Logistics: the management of material flow from the point of origin to the point of consumption. This includes printing, warehousing, packaging, mailing and shipping.
We’re always looking for better, faster, greener ways to grow. We’re excited to say that our new Fujifilm Platesetter fulfills all of these criteria.
Since we bought our last state-of-the-art platesetter, we have replaced presses, computers, inks, rips, proofers, and even a handful of our personnel (what can I say – we like it here!).
Throughout the years our business partners have gone through major changes. This certainly holds true with paper companies. In the 70s, nearly a dozen paper suppliers knocked on our door weekly. Mergers and acquisitions reduced this number to just a few. And now on the horizon is another potential merger of two major paper houses, Unisource and Xpedx.
So, in a benevolent spirit of helpfulness for this propitious alliance, our creative team led by our long-time paper buyer, Chip, took it upon themselves to help Unisource and Xpedx with a new name and logo.
What do you think? Unisource + Xpedx =
A little history:
Carpenter Offset + Blake Moffit and Towne = Unisource
Kirk Paper + Western Paper + Zellerbach = Xpedx
G&G Paper + Frazer Paper + Barber Ellis = Spicer’s
Do you care if your color is spot-on whether it is a banner, floor graphic, window graphic or POP?
Are accurate gradients and sharp detail a concern?
Do you choose to be green?
Try our new LX65500 HP Latex Digital Printer. Green as it gets, the water-based ink boasts zero environmental impact. VOC-free process means we can all breathe a little easier. Up to 1200 DPI dot reproduction in six-color process translates into super rich ink color, accurate photo reproduction and consistent brand color. The Latex Technology is also odor-free, unlike other printer technology on the market. Roll-fed materials allow fast turn times. Faster. Bigger. Beautiful. Green.
I recently changed jobs and my primary work email address and needed to move many of my various newsletter subscriptions that were still relevant to my new email account. Simple enough, right?
Changing My Email Address
I went through dozens of recent email and every one of them had an unsubscribe or “change email Yourpreferences” link at the bottom of the form. It’s good to see CAN/SPAM compliance is alive and well.
Right away I saw this was turning into more work than I originally planned. It wasn’t going to be easy to change my email address for the newsletters I wanted to continue to receive. Here’s what I found:
It is likely that your competitors are using email marketing to build their relationship with existing customers and gain new customers. If you think you’re missing out because you’re not using email effectively as a tool to grow your business, and have no idea where to start, read on to learn some concepts to help determine how email can fit into your marketing plans.
Goals of an Email Marketing Program
As a for-profit business, you’d like to increase your company’s sales & profits. Keeping it simple, which I always like to do, to increase revenue we can either:
- Get more customers; or
- Sell more to existing customers
To see how email marketing helps achieve these goals, let’s first look at the various types of emails.
Pantone® and Adobe have made a fundamental change in the way color is defined in CS6, resulting in different – and unpredictable – CMYK builds if you start with the default spot colors and change them to process colors. The CS6 default Pantone+ spot colors are now defined as Lab values instead of CMYK builds. Pantone’s thinking is that the device-independent Lab color space is more consistent across a range of media – web to print, iPad to billboard, computer screen to silkscreen.
“Our task must be to…embrace all living creatures and the whole of nature and its beauty.” – Albert Einstein
The “Why do I live here?” series of note cards are about animals struggling for survival in Oregon. Through revealing photographs and the discovery of who these animals are, you will come to know each one of them a little better. http://www.animaliadesign.com/
Animalia Design was founded by two sisters passionate about animals and conservation. Gretchen is a freelance project manager and Ann is a talented designer who worked at Nike for many years. Together, they joined their talents of marketing & design, and created Animalia Design.
Just over a hundred years ago, several small creameries teamed up to form the Tillamook County Creamery Association to ensure the quality and reputation of cheese made in the Tillamook Valley.
Today, Tillamook’s mission remains the same: Bringing tasty cheese to the people.
Tillamook’s famous Baby Loaf Buses are stopping at grocery stores across the country handing out free samples of their famous Tillamook cheese in a fun marketing effort.
Happy New Year!
We’re kicking off our year by show casing the many of the talented people we work with everyday. This collection of 13 unique cards is fantastic. If you don’t see one shortly, please hit us up and we will send you some good stuff.
Thank you to Adam Garcia, who made this collaboration possible.
Many wonder what happens to all the material in a print shop. It wasn’t that long ago that people simply threw everything into the trashcan. It was easier and cheaper than separating all the various materials and paying someone to take it away.
Thankfully, those days are a part of the past. With the rising costs to have trash hauled away, and consequently the rising value of recycled materials, it makes much more sense to recycle. Not to mention the environmental aspects.
“The difference between a doer and a dreamer is action! Do what it takes to make your dreams come to life!
Life in our family was about printing, lithography, and stripping challenges (traditional film imposition — a thing of the past). My parents’ dream was to operate their own business. 1974 was lift-off. Pep (Arnold) and Dee (Diane) borrowed $7000 from grandma and Pep Printing, the original name of the company, opened on a borrowed press in the back of a friend’s stationery store. Wheelsport, a motorcycle parts catalog, and JK Gill, a chain of stationery stores, were our first clients. Six months later, they leased space in NW Portland’s dilapidated warehouse district (now the upscale Pearl District). With the purchase of a Multi press and an Itek paper plate camera, we were in it for the long haul!
Catalogs were updated weekly and Wednesday nights were collating nights at our house. When full catalog updates came in, Mom, Dad, and all three of us kids spent whole weekends walking around lines of tables gathering pages. After a few years of collating, running a multi, and shooting film with a monster 20-foot-long process camera, I was having difficulty seeing the glamour of it all.
Pavo, Peace Eagle, Guinea Fowl, the turkey, Genus Meleagris, a colorful bird with a colorful history. In the 1540’s merchants who brought birds, the Guinea Fowl, from Madagascar through the country of Turkey, earned the nickname of Turkey Traders (after the country). The nickname migrated to the bird which people began to call Turkey Fowl. When american settlers saw their first true turkeys, a native North American bird that resembled the Guinea Fowl, they dubbed it Turkey Fowl, after it’s look-alike.
Premier Press is proud to be in the elite group of printers with G7 Master certification. Why? Color identifies you. Color is your brand. You work hard to develop your image and it is important to protect your brand by getting color correct every time on every output device.
Pacific Printing Industries, PPI, collects the beautifully printed pieces produced in the Pacific Northwest each year. Judges then review the quality and process of each piece. They choose the best in quality for several different categories. Those that win the local Print Rocks contest, go on to an international contest, the Premier Awards, presented by PIA, Print Industries of America. The best of the best are judged. A “Benny” is the print industry’s version of an Oscar award.
Content management is a capacious buzzword. It is somewhat ironic, considering ours is an age of “bumper sticker” communication. Quick one-liners sound good but are not exactly content heavy. We love sound bites. It’s easy, it’s fast and we don’t have to give it our full attention. Our slogan, for example, Think Green, is obviously not asking you to visualize in shades of green. Yet, it does not begin to explain to you how we are more sustainable. Nevertheless, our hope is that it reminds you that sustainability is an important issue and that we have gone to great lengths to operate as an environmentally sound business.