Posted by on Jun 20, 2013 in Blog, Design Tips, Featured, File Prep, Fun Printing Facts, Printing Tips, Why Print? | Write a Comment

Indigo Digital Printing

White ink is here. Digital printing is rapidly morphing into a quality creative marketing avenue. No longer quick and dirty–expect high-quality reproduction, G7 certified color accuracy and utilize creative substrate and ink options. Short-run, highly targeted and personalized print pulls some of the best marketing returns of all communication channels. High-quality design and reproduction is imperative to get the full value—maximum response—out of marketing campaigns. Quality, not quantity, characterizes results-driven direct marketing programs.

Now add white to the
design palette.

Create and design an entirely unique sensory experience. Pick a paper rich in color and use white ink for a message. Try a white halftone on black paper. Use clear synthetic papers with a white message or a white panel under a photo for a translucent but clear message. White on metallic substrates makes for a strong and bold presence. Alternatively, go for a soft look on a pastel paper or light metallic colored paper. Print labels, invitations, direct mail, corporate marketing, point-of-purchase, greeting cards, postcards, business cards and more.  (Flag is printed 4CP on Environment Desert Storm)

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