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Case Study: Direct Mail vs. Email

Posted by on Jan 9, 2014 in Blog, Connect, Integrated Media Marketing, Why Print? |

EmailDirectMail2We love email. It is an inexpensive way to keep in touch with an engaged set of customers and prospects.

We also love direct mail. There’s not an easier and better way to get your brand in your prospects hands and stand out from your competition.

A frequently asked question is:

“When is it better to use one medium over another?”

While every audience, every message, and every customer journey is different, here’s a case study that shows that to answer this question you have to dig deep, understand your customers and understand your business processes.

A recent study by the utility Natur-Enegi A/S out of Denmark compared the cost of billing primarily small and medium sized customers using direct mail and email. The results were surprising.

Cost to get paid:

Direct Mail: $3.25 / customer
Email: $5.75 / customer

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True White Ink

Posted by on Jun 20, 2013 in Blog, Design Tips, Featured, File Prep, Fun Printing Facts, Printing Tips, Why Print? | Write a Comment

Indigo Digital Printing

White ink is here. Digital printing is rapidly morphing into a quality creative marketing avenue. No longer quick and dirty–expect high-quality reproduction, G7 certified color accuracy and utilize creative substrate and ink options. Short-run, highly targeted and personalized print pulls some of the best marketing returns of all communication channels. High-quality design and reproduction is imperative to get the full value—maximum response—out of marketing campaigns. Quality, not quantity, characterizes results-driven direct marketing programs.

Now add white to the
design palette.

Create and design an entirely unique sensory experience. Pick a paper rich in color and use white ink for a message. Try a white halftone on black paper. Use clear synthetic papers with a white message or a white panel under a photo for a translucent but clear message. White on metallic substrates makes for a strong and bold presence. Alternatively, go for a soft look on a pastel paper or light metallic colored paper. Print labels, invitations, direct mail, corporate marketing, point-of-purchase, greeting cards, postcards, business cards and more.  (Flag is printed 4CP on Environment Desert Storm)

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Marketing a Message? How to Get Heard!

Posted by on Nov 5, 2012 in Blog, Why Print? | Write a Comment

Content management is a capacious buzzword. It is somewhat ironic, considering ours is an age of “bumper sticker” communication. Quick one-liners sound good but are not exactly content heavy. We love sound bites. It’s easy, it’s fast and we don’t have to give it our full attention. Our slogan, for example, Think Green, is obviously not asking you to visualize in shades of green. Yet, it does not begin to explain to you how we are more sustainable. Nevertheless, our hope is that it reminds you that sustainability is an important issue and that we have gone to great lengths to operate as an environmentally sound business.

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National Print Day

Posted by on Nov 1, 2012 in Blog, Why Print? | Write a Comment

The Real World film crew shooting a sequence in front of our buildingThe Real World starts here.

On the edge of the Pearl district a group of cinematographers filmed the intro of MTV’s Real World. The print world had a REAL interesting year. What was real about it?

A year companies used green washing methods, such as “save paper, don’t print”, suggesting computers were more environmentally friendly than paper…not true!

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