Cross Media Marketing

According to a study by the Direct Marketing Association 51% of the population has broadband available. 73% of consumers prefer to receive offers by direct mail, and 43% prefer to respond to those offers online. It isn’t just printing any more. Successful campaigns couple print, mailings, and personalization with email blasts, urls and purls. Web pages and social media enable data collection and smart list management. We offer all of the above. Change response rates from one or two percent to double digit response rates. It isn’t about how many you to send, but how effectively you contact your target and quick response.

QR codes, or “Quick Response codes”, are a leading edge technology for mobile marketing and advertising. A QR Code is a royalty free two dimensional bar code that allows smart phones to capture information like links to web sites or contact information. Most smart phones come with an application that use the phone’s camera to take a picture of the QR code and open up a web site or read in contact information.

New uses are being found every day for this exciting new technology. Here’s a few customer delighting ideas to get you started:

Put a personalized QR code on a printed piece that drive your customer to a landing page designed to be viewed on a smart phone.
Put a link to a google map of your business or event address. Your customers can scan it into their smart phone and navigate directly to your location.
Put your contact information on the back of your business card. No more typing in contact information, your customer can scan your info directly into their smart phone contact manager.
Own a restaurant? Put a QR code on your front door with a link to a microsite with current specials, a full menu, or customer reviews.

Organized collections of data, marketing materials, etc with predetermined access for multiple users to access data, materials, inventory, storage, duplication, and direct distribution. Reduces time, waste, and increase accuracy and reporting.

Increase marketing success through improved data quality, list management, and data collection to better target your audience.