Premier Press http://www.premierpress.com Tue, 10 Jan 2017 04:09:27 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.2 Sustaining Print Excellence http://www.premierpress.com/2015/11/18/sustaining-print-excellence/ Wed, 18 Nov 2015 23:47:45 +0000 http://www.premierpress.com/?p=7152 It’s not the Rolling Stone, but we’re excited to be the cover store for the November edition of Printing Impressions magazine, the most widely read resource for the printing industry. They covered almost every aspect of Premier Press, including: Our customer focused approach that includes brainstorming during the creative process, R&D, and cradle-through-delivery service Leadership […]

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It’s not the Rolling Stone, but we’re excited to be the cover store for the November edition of Printing Impressions magazine, the most widely read resource for the printing industry.

They covered almost every aspect of Premier Press, including:

  • Our customer focused approach that includes brainstorming during the creative process, R&D, and cradle-through-delivery service
  • Leadership in sustainable printing and manufacturing
  • Our new 350,000-square-foot manufacturing facility
  • The wide variety of offset, digital, and wide format printing and finishing processes that allow us to quickly turn around complex customer projects.
  • G7 Master Printer processes that allow consistent color and quality across the range of our printing technologies.
  • Being a family owned business

Read the entire article (PDF).

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Premier Press Named Oregon Manufacturer of the Year http://www.premierpress.com/2015/10/29/premier-press-named-oregon-manufacturer-year-2015/ Thu, 29 Oct 2015 23:39:28 +0000 http://www.premierpress.com/?p=7145   We’re honored and excited to be selected as the Oregon Manufacturer of the Year in the 100-500 employee category by the Portland Business Journal. The continuous improvement program we initiated two years ago, with the help of the Oregon Manufacturing Extension Program, has transformed our culture. All of our employees feel enabled, and expected, […]

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We’re honored and excited to be selected as the Oregon Manufacturer of the Year in the 100-500 employee category by the Portland Business Journal. The continuous improvement program we initiated two years ago, with the help of the Oregon Manufacturing Extension Program, has transformed our culture. All of our employees feel enabled, and expected, to find ways to continuously improve our processes.

The move into our new home on Swan Island hasn’t hurt either. With all of our equipment, warehousing, and employees under the same roof we’ve enjoyed a tremendous increase in internal communications, and we’ve reconstructed our workflows to allow more efficient production. Stop by if you haven’t seen our world class manufacturing facility yet.

Read more about us and all the reward winners in the Portland Business Journal article, or jump straight to this photo and caption about Premier Press.

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High-Tech Printing Still In Demand http://www.premierpress.com/2015/02/24/high-tech-printing-still-in-demand/ Tue, 24 Feb 2015 22:06:55 +0000 http://www.premierpress.com/?p=7137 Joseph Gallivan from the Portland Tribune recently paid us a visit in our Pearl District headquarters. While he came to talk about our upcoming move to Swan Island, what he ended up enthalled with was the the wide range of services we do for our clients. He touched on everything from wide format retail graphics, […]

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Joseph Gallivan from the Portland Tribune recently paid us a visit in our Pearl District headquarters. While he came to talk about our upcoming move to Swan Island, what he ended up enthalled with was the the wide range of services we do for our clients. He touched on everything from wide format retail graphics, custom boxes for high end promotions, custom books, to our impressive equipment like large format printers, Zund router, and six color offset presses.

Read the entire article here
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Appetizers, Drinks, and Awareness http://www.premierpress.com/2014/08/08/appetizers-drinks-and-awareness/ Sat, 09 Aug 2014 01:25:48 +0000 http://www.premierpress.com/?p=6958 Wieden and Kennedy opened up their doors to the Pearl for August’s First Thursday to display Portland Design Museum’s exhibit of Green Patriot Posters.  Graphic and striking visual reminders of the precarious position global warming presents, the Green Patriot Posters were commissioned to bring environmental awareness, educate and invoke response from the public. The creative […]

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Wieden and Kennedy opened up their doors to the Pearl for August’s First Thursday to display Portland Design Museum’s exhibit of Green Patriot Posters.  Graphic and striking visual reminders of the precarious position global warming presents, the Green Patriot Posters were commissioned to bring environmental awareness, educate and invoke response from the public. The creative work from 50 designers is displayed in the W&K gallery. Each poster is a thought provoking and creatively designed message shedding light on a dirty situation.

The Green Patriot Posters were printed sustainably at Premier Press using VOC-free UV ink, 100% wind powered and carbon free footprint. The art is directly printed onto Eco board, a substrate which is 98-100% post-consumer recycled material. No plastic laminate was used. It is 100% recyclable. Equipment and process along with materials is critical in the #sustainableprint equation. Premier Press is certified green by SGP, Sustainable Green Printing Partnership. This certification requires ongoing third party audits and continuous improvement in sustainability through manufacturing best practices, social responsibility and public education to reduce environmental impact.

The evening was entertaining as well as enlightening. Drinks were served alongside amazing appetizers provided by Devil’s Food Catering. It was an evening of meeting and talking to people who care about the environment, enjoy great graphic design and were affected by the ecological messages communicated through art…and were in good Portland form, fun to hang with.  The exhibit is running now until September 26th.  Stop by. Check it out.  Share what you see…Make the difference.

http://www.designmuseumportland.org/green-patriot-posters/

#sustainableprint

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Great Design to Combat Climate Change http://www.premierpress.com/2014/08/07/great-design-to-combat-climate-change/ Fri, 08 Aug 2014 01:00:51 +0000 http://www.premierpress.com/?p=6931 The Green Patriot Poster exhibition opens August 8, 2014 at Wieden & Kennedy. The exhibition displays beautifully designed posters created to raise awareness and support the battle against global climate change. In support of this green initiative, Premier Press reproduced the artwork using sustainable UV voc free print direct-to- board, a recycled/recyclable material. #sustainableprint The […]

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The Green Patriot Poster Wieden + Kennedy

The Green Patriot Poster Exhibition

The Green Patriot Poster exhibition opens August 8, 2014 at Wieden & Kennedy. The exhibition displays beautifully designed posters created to raise awareness and support the battle against global climate change.

In support of this green initiative, Premier Press reproduced the artwork using sustainable UV voc free print direct-to- board, a recycled/recyclable material.

#sustainableprint

The posters’ environmental messages were inspired by the iconic style of WWII propaganda posters created by Franklin D. Roosevelt’s Works Progress Administration.  The government agency alleviated unemployment by hiring 8.5 million craftsmen for public works projects with the motto, “Give a man a dole, and you save his body and destroy his spirit. Give him a job and you save both body and spirit.”

In the same spirit, the Green Patriot Poster project communicates the call to make behavioral changes to help save our environment through graphics. The Design Museum Portland stages public exhibitions, events and programs to show the “who, why and how” behind great design and innovative thinking that is part of our everyday lives. Spotlight on how great design incorporated into our environment enhances our everyday lives socially, economically and environmentally.

Come by Wieden & Kennedy, 224 NW 13th Avenue, Portland, Oregon to see this incredible display—and be inspired!

http://www.designmuseumportland.org/green-patriot-posters/

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TEDx / TED Talks. Perfect! What is it all about? http://www.premierpress.com/2014/04/07/tedx-ted-talks-perfect-what-is-it-all-about/ Mon, 07 Apr 2014 23:09:02 +0000 http://www.premierpress.com/?p=6811 Richard Saul Wurman, cognizant of a convergence of creativity in three unique fields, technology, entertainment and design, held a conference in Monterey, California in 1984 for intellectuals with an open-minded and creative outlook sharing “ideas worth spreading”. Six years later Wurman and partner Harry Marks held another event, invitation only. In 2001 Wurman handed the […]

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Richard Saul Wurman, cognizant of a convergence of creativity in three unique fields, technology, entertainment and design, held a conference in Monterey, California in 1984 for intellectuals with an open-minded and creative outlook sharing “ideas worth spreading”. Six years later Wurman and partner Harry Marks held another event, invitation only. In 2001 Wurman handed the concept over to Chris Anderson who created TED, a nonprofit challenging creative, intellectual and interesting people worldwide to share their ideas, passion and inspiration. Ted Talks were born. In 2006 the first Ted Talks were posted online. In the fall of 2012, TED Talks celebrated its one billionth video view.

I think Helen Walters’ post, “What will blow our minds in the next 30 years”, says it all. (March 24, 2014 TED blog). TED events spread like wildfire globally. Over 1600 talks from visionaries worldwide challenge participants to think outside the lines. What does TED bring? Ingenious thinking, creative brainstorming and inspired visions. TED takes us down a path of inventive conceptualization. The top TED Talk locution really tells the TED story, (tedx.com), such as Sir Ken Robinson says schools kill creativity, Simon Sinek great leaders inspire action, Pranav Mistry the thrilling potential of SixthSense, Steve Jobs how to live before you die, Keith Barry brain magic, Susan Cain the power of introverts and Arthur Benjamin mathemagic.

PDX TEDx is at the Keller Auditorium, April 12, 2014. Grab your tickets while they last at tedxportland.com. The theme “Perfect” is symbolized by a photo series of iconic artifacts. Catch a glimpse of what’s to come on our building graphic in the Pearl, 510 NW Glisan. Portland’s event is considered one of the top programs worldwide “…bringing ideas worth spreading to a city known for spreading them.”

 

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Tulip Fold Record Album Sleeve http://www.premierpress.com/2014/02/21/tulip-fold-record-album-sleeve/ Fri, 21 Feb 2014 19:28:29 +0000 http://www.premierpress.com/?p=6740 Here’s a short video on a project we implemented with Lizy Gershenzon of Scribble Tone for her client Marmoset Music. Fold Factory videos are a great place to get ideas for innovative print projects that will make your piece stand out. This innovative record album sleeve uses a “tulip fold” that reveals a medley of […]

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Here’s a short video on a project we implemented with Lizy Gershenzon of Scribble Tone for her client Marmoset Music.

Fold Factory videos are a great place to get ideas for innovative print projects that will make your piece stand out.

This innovative record album sleeve uses a “tulip fold” that reveals a medley of images that gives the sense of community that went into the collaborative project.

Check out Marmoset Music’s awesome Side By Side project.

Contact us if you want innovative ideas that will make your project distinctive or just give us a call at 503.223.4984.

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Marketing Creatives and Technologists http://www.premierpress.com/2014/02/14/marketing-creatives-and-technologists/ Fri, 14 Feb 2014 23:41:17 +0000 http://www.premierpress.com/?p=6676 There’s been a lot of chatter on social media lately about the direction that marketing, and the necessary skills required for modern marketing, are headed. Campaigns now spread across many channels: email, direct mail, social media, and landing pages on web sites to name a few. New technology tools are are being used to implement […]

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marketing requires creatives and techies

There’s been a lot of chatter on social media lately about the direction that marketing, and the necessary skills required for modern marketing, are headed. Campaigns now spread across many channels: email, direct mail, social media, and landing pages on web sites to name a few. New technology tools are are being used to implement campaigns and measure their performance, allowing marketers to do two very important things:

Justify marketing budgets.  Measurement allows an accurate ROI to be determined.

Continuously improve.  Measuring the performance of each channel, as well as the effect that detailed design and copy changes have on response rate allow marketers to consistently improve campaign performance.

Technology is Taking a Larger Slice of the Marketing Budget

While technical analysis of marketing statistics has been around for decades, until recently they were done in the back rooms at big brands analyzing campaign ROI. Compared to the creative side of marketing there were very few marketing technicians.

Today’s marketing campaigns and programs are very complex and have touches over numerous channels. They include some combination of:

  • Email
  • Direct mail
  • Landing pages | microsites
  • Blog posts
  • Multiple social media sites
  • Mobile apps
  • Traditional advertising channels such as TV, radio, and magazines

The rise of marketing technology in no way diminishes the importance of traditional creative marketing skills. A poor design or bad copy will certainly lead to poor results. While technology is taking a bigger piece of growing marketing budgets, it is not expected that spend on design and copywriting will decrease, it just won’t grow at the same rate as technology.

The growth in the use of marketing technology is happening so fast, the Gartner Group expects that marketing departments will spend more money on technology than traditional IT departments as early as 2017.

Using these new tools require technical skills that traditionally have not been on marketing teams.

 

Building the Modern Marketing Team

To be effective in today’s world, marketing teams need a mix of creative and technical talents. Don’t expect to find both types of abilities and expertise in one person.

Who are the Modern Marketers?
CREATIVES TECHNOLOGISTS
Art Director SEO/SEM Specialist
Copy Writer CRM Specialist
Graphic Designer Web Developer
Programmer
Web Analytics Analyst
Statistician

The creative is concerned with the design and content that will evoke the emotional response that creates desire, as well as creating a design that guides the prospect to the desired actions.

The technologist is concerned with implementing and integrating the channels used in a campaign. The technologist ensures that prospects have consistent user experience as they move across mediums and also how their interactions can be measured.

Crafting an effective and measurable campaign that crosses multiple channels requires collaboration between both the creative and the technologist. You also need someone that has a general overall understanding of the various channels, the creative process, and technical possibilities that can guide implementation from concept to implementation.

Large marketing departments have the luxury of having people that specialize in the various artistic and technical roles. Teams can be formed to plan, design, implement and measure the performance of each campaign.

Small marketing teams just aren’t able to have all the necessary skills on staff for effective cross media campaigns. Marketers in small departments need to leverage outside talent to remain competitive in today’s marketing landscape. If this sounds like you we can help! Contact your sales rep or the author at todc@premierpress.com or 503.223.4984, and we’ll help assess your needs. We’ll be happy to recommend trusted resources to supplement your marketing team.

 

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Green, Sustainable, Earth-Friendly http://www.premierpress.com/2014/01/23/green-sustainable-earth-friendly/ Thu, 23 Jan 2014 18:41:14 +0000 http://www.premierpress.com/?p=6558 Really? Better Take a Closer Look. For those of us in the Graphic Arts Industry, SGP Sustainable Green Printing Partnership has taken all the guessing out of green. Established in 2008, this organization has taken a magnifying glass and reviewed all aspects of the printing industry. “You have been tried, reviewed, and in many cases […]

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Really? Better Take a Closer Look.

For those of us in the Graphic Arts Industry, SGP Sustainable Green Printing Partnership has taken all the guessing out of green. Established in 2008, this organization has taken a magnifying glass and reviewed all aspects of the printing industry. “You have been tried, reviewed, and in many cases found wanting.” If your supplier is not SGP Certified by the Sustainable Green Printing Partnership, the business most likely is not operating sustainably—yes, even if Green is in their name!

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Recycling Paper? Great and wonderful as recycling paper may be, in the world of print, it is really an efficiency necessity. I would not put in the altruistic category. Yet, we like to boast a little about it. After all, according to (EPW, MSW 2008 DATA), Americans generated 3.16 tons of electronic waste. CO2 emissions from making a CD are 4x’s higher than printing a 100-page, full color annual report (ED #13, BALANCE, NEWPAGE). And adverse health effects are 70x’s higher from e-reader production. Yet 63.5% of all paper consumed in the U.S. (IBID/CHOOSE PRINT/AF&PA)  was recovered for recycling in 2010. And paper that may end its life in a landfill, breaks down quickly and safely. Print is the only medium that is a one-time carbon footprint—all others use energy with every use.

What is true sustainability in the print and graphics arena? There are many processes, new technologies and new consumables that define and make for a truly green print process. While outdated equipment, antiquated technologies and old processes often pack a toxic punch. SGP helps a business review itself in light of environmental sustainability from all aspects—including human resources. What is your carbon footprint? With a little process change and minor investments, often a business specializing in print services can proudly claim green product and process. We have even experienced new cost efficiencies with some process changes. A little extra cash in the long run always brings a smile.

Using Recycled Content papers? Again, beautiful, but give credit where credit is due. U.S. mills have truly stepped up, cleaned up their act, and are producing a great variety of beautiful papers that contain post-consumer waste. Buying papers from U.S. mills ensures the wood pulp is responsibly sourced. It comes from local farmed tree sources—not national forests or old growth, destroying critical habitat.  It is a controlled supply chain in which everyone benefits—including Mother Earth. Everyone in the stream of the supply chain from land-owners and farmers to consumer can make sustainable choices. This provides jobs for many people across the country. Pulp and paper mills (107,630 jobs as of January, 2014), designers (95,180 jobs, 2009), printing (441,100 jobs, 2013) according to the Bureau of Labor Statistics. The recycling industry (1.1 million jobs by U.S. EPA).

Did you ever white wash a fence? It is a process of covering up what looks bad, and making it look very presentable. The equivalent in ecological vernacular is Green Washing. It is great to recycle, use recycled content paper and to print with soy inks. Very admirable. However, if equipment is antiquated, not well maintained, drips contaminated water down a drain, or releases VOC toxins out the vents, using recycled paper does not make a company green. Dated processes often use chemicals that are a health risk to employees. Green Washing is touting environmental responsibility such as recycling and yet operating with equipment or processes that endanger employees or the environment. It is critical to hold businesses, vendors and suppliers responsible for impact that the business has on our environment.

In the Graphic Arts Industry, it is the mission of SGP Sustainable Green Printing Partnership. It is all about helping companies recognize where they need improvement and to set goals to continually become better stewards of our environment.

“The Mission of SGP is to encourage and promote participation in the worldwide movement to reduce environmental impact and increase social responsibility of the graphic communications industry through certification and continuous improvement of sustainability and best practices within manufacturing operations”

Support companies in the Graphics Industry that are SGP certified green. Encourage your service provider to become certified by SGP. Champion your corporation or business to add SGP criteria to procurement criteria. Challenge your community to choose a green printing process. A little change by many makes a great difference.

Fun Facts:

  • The U.S. has 20% more trees today than on the First Earth Day in the spring of 1970.
  • Paper Grows Trees. Trees are the primary source for paper pulp. Trees are a renewable resource. Choose U.S. papers which come from well-managed forests or farms.
  • Paper protects lands? Farmed trees provide income to landowners which helps to pay taxes. This reduces land sales to developers.
  • In Europe and the U.S. approximately 60% of energy used in making paper comes from renewable resources.
  • Printed products are renewable. Recycled and repurposed paper re-enters as a new product. 63.6% of paper consumed in the U.S. is recovered for recycling.
  • Direct mail is about 2.4% of municipal solid waste.
  • Electronics total about 2.37 million short tons of waste.
  • A newspaper decomposes in a landfill in 2–4 weeks.
  • An apple core decomposes in a landfill in 1-2 months.
  • Milk Carton-5 years.
  • Plastic milk jug-500 years.
  • Decomposition of Plastic bags & bottles–100’s of years.
  • Cigarette butt—1-5 years.

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Case Study: Direct Mail vs. Email http://www.premierpress.com/2014/01/09/direct-mail-may-cost-less-than-email/ Thu, 09 Jan 2014 18:00:53 +0000 http://www.premierpress.com/?p=6526 We love email. It is an inexpensive way to keep in touch with an engaged set of customers and prospects. We also love direct mail. There’s not an easier and better way to get your brand in your prospects hands and stand out from your competition. A frequently asked question is: “When is it better […]

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EmailDirectMail2We love email. It is an inexpensive way to keep in touch with an engaged set of customers and prospects.

We also love direct mail. There’s not an easier and better way to get your brand in your prospects hands and stand out from your competition.

A frequently asked question is:

“When is it better to use one medium over another?”

While every audience, every message, and every customer journey is different, here’s a case study that shows that to answer this question you have to dig deep, understand your customers and understand your business processes.

A recent study by the utility Natur-Enegi A/S out of Denmark compared the cost of billing primarily small and medium sized customers using direct mail and email. The results were surprising.

Cost to get paid:

Direct Mail: $3.25 / customer
Email: $5.75 / customer

Natur-Energi experienced 43% savings using paper invoices over email invoicing. Although actually sending each email is a neglible cost, when looking at the overall cost of doing business, for Natur-Energi, direct mail cost much less.

The Details

A test population of 2,879 new customers was selected and their behavior monitored through a two month billing and payment cycle.

Email_DirectMail_Chart

For the non-payers that failed to pay after a second bill and the management of each of these customers cost an average of $11.

*Direct mail in Denmark is more expensive than in the US. Each mail piece cost Kr6, or US$1.06. With US postage much less than this, the savings for using direct mail would have been even more in the United States.

While this is just one example, it shows that the entire customer experience and all business processes need to be accounted for. It also helps show where improvements can be made. For example, setting up automatic bill pay could significantly reduce costs.

You can read more about this case study on the PIworld web site.

Call us at 503.223.49874 or email the author at todc@premierpess.com to discuss how email and direct mail can integrate into your marketing mix.

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