Challenge: Nike wanted ideas for a high-end giveaway for VIP’s at the 2012 Summer Olympics in London. Nike’s branding for the Olympics required a sleek look with the message of bring home the gold.


Solution: Sourcing a gift of custom made Napa white leather wallets. Hand sewn, beautifully detailed, made an ideal VIP gift “Made in America.”  For a dramatic presentation, we designed and built handmade boxes out of flexo printed gold sheets and gold foil. The clear acrylic top was personalized in gold print and displayed the contents. A personalized letter on parchment from Phil Knight topped the package.


Results: A very personal and collectible gift coveted by the recipients.