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Managing Sales Collateral

Posted by on Jul 10, 2013 in Blog, Print Management |

Having sales people manage print collateral is messyA client was recently describing her job and the problems she was having managing her time. She and her team of five other sales reps generate leads by presenting seminars to 15-30 prospects almost daily. There are five different specialized presentations.
For each seminar she customizes and prints out a dozen or so pages of other documents with information specific to the seminar. She collects the appropriate standard corporate brochures for the meeting. She then gathers tchotchkes and other appropriate items and assembles everything into a folder for each seminar participant.
There are five reps in one region alone repeating this work – and there are multiple regions across the country. This inefficiency sabotages business goals in several ways:

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Fulfillment 101

Posted by on May 16, 2013 in Blog, Print Management |



I overheard a comment from a customer the other day, something along the lines of “I need to understand this fulfillment stuff.” We sometimes take it for granted that customers know and understand how the range of services we provide can be utilized in their business, but frequently this isn’t the case.

What are fulfillment services?

First off, here are some definitions. If you get nothing else out of this article you’ll be able to speak the language.

  • Fulfillment: services provided by a company that offers to receive, store, package, and then ship an ordered item
  • Pick & Pack and Kitting: process of getting stored items and preparing them for shipping
  • Mailing: sending mail and small packages directly to individual consumers or companies
  • Logistics: the management of material flow from the point of origin to the point of consumption. This includes printing, warehousing, packaging, mailing and shipping.
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