Posted by on Aug 15, 2013 in | 0 comments

Challenge: To create an enticing visual that draws readers in to the upcoming Fall showcase at Mario’s while reaching a wide audience.

Solution: Print! We wanted to offer Mario’s customers a tangible experience, where they can feel and explore the pages of this beautiful catalogue. Colors pop and a variety of our inks and coatings provide a sensory experience. Our UV ink technology totally eliminates VOC (Volatile Organic Compounds). This is another tool that contributes to our SGP (sustainable green practices) certification. UV inks have phenomenal ink hold out for bright, beautiful color as inks dry trap as well as sharper image clarity and intensity. Our Diamondkote UV was used on the cover, it’s an aqueous based coating for high contrast gloss and dull affects. It highlights the Mario’s name for a dramatic effect. To reach a wide audience our simple & effective direct mail services were used.

Results: Our friends at Mario’s loved the final product, blogging about us at marios.com: “What began as just a vision—inspiration drawn from the stage and the preforming arts, the best fashion on the runway, and a dramatic color scheme – now tells a story in our beautiful 86 page editorial.” The combination of UV inks, Diamondkote, and stunning photography made this catalogue a hit.