Posted by Juli Cordill on Aug 15, 2013 in | 0 comments Challenge: To create an enticing visual that draws readers in to the upcoming Fall showcase at Marios while reaching a wide audience. Solution: Print! We wanted to offer Marios customers a tangible experience, where they can feel and explore the pages of this beautiful catalogue. Colors pop and a variety of our inks and coatings provide a sensory experience. Our UV ink technology totally eliminates VOC (Volatile Organic Compounds). This is another tool that contributes to our SGP (sustainable green practices) certification. UV inks have phenomenal ink hold out for bright, beautiful color as inks dry trap as well as sharper image clarity and intensity. Our Diamondkote UV was used on the cover, its an aqueous based coating for high contrast gloss and dull affects. It highlights the Marios name for a dramatic effect. To reach a wide audience our simple & effective direct mail services were used. Results: Our friends at Marios loved the final product, blogging about us at marios.com: “What began as just a visioninspiration drawn from the stage and the preforming arts, the best fashion on the runway, and a dramatic color scheme now tells a story in our beautiful 86 page editorial.” The combination of UV inks, Diamondkote, and stunning photography made this catalogue a hit.