Van Spiker

Challenge:  Produce a marketing piece that projected the beauty and craftsmanship of the Shoemaker’s uniquely designed one-of-a-kind women’s boots. Made from premium leather, hand crafted and created to your measurements, there is nothing else like it on the market—east coast style chic, high-fashion footwear. http://www.vanspijkerboots.com/

Solution: A catalog of portraits shot with amazing color revealing the intricate detail and old world artisan ship  A picture is worth a thousand words. An award winning presentation printed on premium grade paper with UV 6c process + spot colors flooded with Premier Press’ formulation of soft touch coating—better than a suede stock, scuff resistant and color enhancing. Photos are subtly highlighted with an overprint spot varnish. Karen Matheson Design created layout. Photography by Joe Felzman, named top international product photographer by Hasselblad. http://www.felzman.com/

Results: An award winning catalog presenting award winning shoe design–engaging the international high-fashion market.