Gears of War 5 – or Gears 5 – is a third-person action and adventure video game that was released in the summer of 2019 and created for the Xbox One. To commemorate the highly anticipated sequel to the Gears of War franchise, Xbox teamed up with Chips Ahoy! and entrusted Premier Press and tripleclix to create the perfect look for the shooter video game: an ammunition box similar to the ones seen throughout the expansive sci-fi world of Gears.
Create an Experience with 3D Elements
The box is a turned-edge construction with a battle-worn look full of printed scratches and scuffs along the outside. It is further brought to life by a new design technique for Premier. This is one of the first custom boxes we designed with the idea to add wrapped 3D foam elements and crossover images onto the box itself. These added elements give the box an air of indestructibility, which is how a gamer must feel when playing the Gears of War franchise.
While the outside of the box is well-designed, the inside also has some special packaging features.
This custom box – sent to members of the press, influencers, and high-profile gamers – has fun packaging inside that coincides with the futuristic theme of the project. All the items were vacuum-sealed in Mylar bags, giving the contents a more industrialized feel. The various items include a copy of the game Gears 5, two Gears of War books, bags of Chips Ahoy!, a can of Rockstar, and other goodies.
It was a pleasure to work alongside Xbox, Chips Ahoy!, and tripleclix on this project, and we were glad to be a part of it!
Urban Decay’s Naked eyeshadow palettes are one of the most popular makeup lines on the market and have been for a solid decade. There are reasons for that: variety and versatility. The palettes include eye-popping colors that give off a soft, natural look while also making sure to include more daring metallic colors that make a statement.
The newest Naked palette from Urban Decay, Naked Honey, is filled with warm and rich colors like gold, bronze, amber, and brown. When Premier Press was given the opportunity to create a custom package for their new palette, we wanted to create something that was just as bold and beautiful as the eyeshadows that would be encased inside.
Make it Pop with Specialty Techniques
A Premier concept from start to finish, this custom design was created specifically for beauty influencers. While the packaging may look more simplistic, it’s the design that makes it truly pop. The cover of the packaging makes use of a special technique of foiling the image first and then printing over the top. This allows the ink to take on a more reflective, illuminating quality that brings a burst of warm color to the cover and makes it stand out.
100% Recyclable Packaging
On top of the beauty of the foil and ink, this packaging is also 100% recyclable. This is one of the first times we transitioned to cardboard inserts to display the products within, as opposed to foam. This gives the packaging a sleeker and more sophisticated look while still being environmentally safe and sustainable. Inside the cardboard inserts, the lucky influencers got a fun surprise; on top of the Naked Honey eyeshadow palette, they also received a tube of Urban Decay’s Eyeshadow Primer Potion, a must-have for any makeup artist who wants to look as fresh and polished as ever.
Thanks again Urban Decay for letting us be a part of this fun project!
Apeel Sciences wants to keep your fruits and vegetables fresher longer, so there’s less waste and more time to enjoy. How is this possible? By using technology that nature itself provides: the peels of the produce itself. Apeel is a plant-derived coating that is utilized by food growers, suppliers, and retailers that keeps the produce fresh. It is protection on the surface of the produce that helps it retain moisture and reduce oxygen. In other words, produce stays “apeeling” for the consumer longer.
At Premier Press, we not only understand the vision and need for sustainability, we live it too. That’s why this project was a perfect fit, and a fun one to be a part of. We made sure that all materials used were 100% recyclable and sustainable; from the packaging and the tote bag inside, all the way to the delicious apples that were sent along as samples to show off the science of Apeel.
Serra, Purveyor of Quality Drugs, has grown a strong
following in their home base of Portland, Oregon; elevating the cannabis shopping
experience to sophisticated new heights.
This year they were ready to enter the California market and wanted to seed their products and introduce their unique brand identity to dispensary owners across the state. Their idea was to send more than just a sample kit; it needed to be a playful, exciting, interactive experience. So they invited Premier Press to collaborate, and we put our heads together.
Serra offers a wide variety of different vehicles to deliver their THC, CBD, and combination products: flower, pre-rolls, vaporizers, gumdrops, chocolate bars, and caramels. Each product is identified with an icon representing the “feeling” it will deliver to the customer: happiness, relaxation, energy, creativity, focus, and relief.
And then there’s the feeling of excitement that comes with simply opening the box. At first, it seems to be an understated but elegant white package. It has a premium soft-touch surface and Serra’s logo printed in their custom PMS brand color, with smooth magnet closures. But it opens to reveal subtle hidden doors and drawers that reveal other doors and drawers, each with a surprise inside.
For some of the products, there was no existing photography,
so our in-house studio worked with Serra’s creative team to create new images.
We’re especially proud of our gumdrop shots; they look as if you could pick
them right off the box and pop them in your mouth.
Designing and engineering the many facets of the kit was a
challenge we welcomed, and it was a pleasure to work so closely with Serra.
California’s cannabis dispensary owners are in for a treat.
And so are their customers-to-be.
Top media agencies and celebrities received a big (as in large and heavy) surprise for the NBA All-Star Weekend in Chicago this year: a pair of Jordan III shoes, an Xbox console, and two controllers – all in a dramatic presentation box created by Premier Press and Tripleclix.
Premier was tasked to create two different tier
kits to show off the collaboration between Jordan and Xbox.
One was a fire-red turned-edge box with an Xbox
logo on one side of the lid, and the Jordan logo on the other side. The lid has
a subtle red-on-red iconic elephant print, and opens along diagonal-cut flaps
to reveal the shoes, console, and Jordan-branded controllers nestled into a
black foam interior.
Impressive in its own right. But wait until you
hear about the Tier One celebrity kit.
The Tier One box is a custom red and black
logo-imprinted wooden cube with a locking carrying handle on the top. When the
handle is unlocked, the entire box lifts off to reveal a custom-constructed
wooden fixture that holds the items. The console is tucked vertically inside a
tower, with woven straps to pull it out. And on each side of the tower, one
shoe and one console is held on with Velcro straps.
As always, it was an exciting challenge for our
design and engineering teams, and an honor to have our work play a part in this
important annual NBA event.
If you watched Super Bowl LIV, you were no doubt blown away by Missy Elliott and H.E.R.’s performance of their “Paint it Black” remix in a commercial introducing the new matte black Pepsi Zero Sugar can. And if you’re an influencer, you got a free sample of the Pepsi and the song, in a presentation kit designed and produced by Premier Press.
new Pepsi Zero can hit the markets in January, 2020, so the Super Bowl was the
perfect time to make a splash. Pepsi sponsored the half-time show, and asked media
agency TracyLocke to help spread the buzz to influencers and the media.
result was a turned edge case that sits on “feet” and is wrapped in a
soft-touch matte black, with the Pepsi logo printed in black gloss foil. Opening
the top automatically activates a high-quality audio MP3 of the “Paint it
Black” song, while a turntable spins with an imbedded Pepsi can, as Missy
Elliott and H.E.R., all in black and holding Pepsi Zero cans, look on from a
photo in the box lid.
second level in the case has drawer with a matte black aluminum pull, and
inside is a can of Pepsi Zero Sugar, a pair of headphones, and a speaker.
designed and engineered the custom turntable using acrylic materials and a
3D-printed collar to connect the turntable to the motor underneath the box. We
also built a protective shipping carton that floated the whole mechanism inside
another box with reinforced corners to protect it.
Working with TracyLocke was a pleasure. To
paraphrase the Pepsi commercial, everything about the project was “done right.
That’s what we like.”