Spotify RapCaviar Promotional Kit

Music. It has the ability to tell a story, convey a mood and create a vibe or feeling. It can be powerful, moving and a statement all wrapped in one.

This is exactly what we set out to do when designing the promotional box for Spotify’s RapCaviar playlist. Create a vibe that mirrored the feeling you get when you listen to the RapCaviar playlist on Spotify.

In the end, we feel we did just that.

Breaking Barriers for Equal Play, Equal Pay

An engineering feat. A logistical challenge. A screaming deadline. This HBO Max project came to our Premier Press team with many moving parts—just our kind of engineering challenge. The job was to produce 45 highly conceptual seeding kits, ready for delivery four days before the launch of a HBO Max streaming documentary, LFG (Let’s F**ing

Snoop Dogg 19 Crimes Dogg House

For their first California red wine blend, Australian brand 19 Crimes asked Snoop Dogg to put his name and face on the label.  The launch of Snoop Cali Red demanded a spectacular introduction, in keeping with the irreverent vibe of both brands. So the Cashmere agency asked Premier Press to jump in. We conceived, built,

Milk Foundation Influencer Box

Edgy New York makeup brand Milk is obsessed with sustainability and transparency. “Good ingredients, epic payoff.” Naturally, when they asked us to help them introduce their new Flex foundation line, they wanted the packaging to be made with post-consumer waste, and be reusable or recyclable. Yes, we can do that.  When we heard “reusable,” we

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