When Fox Media approached Premier Press to create an affiliate press kit for a new show, The Cleaning Lady, that took a detour from the usual press conventions, the Premier team jumped at the idea. New TV shows and movies debut every day across various streaming services. Consumers have gotten used to seeing ads as
The BET Soul Train Music Awards is an annual music awards show honoring the best in African-American culture, music and entertainment. Every year fans across the globe look forward to its soulful performances, tributes and special appearances from entertainment’s biggest stars. At Premier we looked forward to something different – the months leading up to
An engineering feat. A logistical challenge. A screaming deadline. This HBO Max project came to our Premier Press team with many moving parts—just our kind of engineering challenge. The job was to produce 45 highly conceptual seeding kits, ready for delivery four days before the launch of a HBO Max streaming documentary, LFG (Let’s F**ing
All the fluff, no bad stuff. And 100% recyclable.
Nike’s Kyrie, LeBron, and Blazer brands take their shows on the road to the Finish Line.
To promote the event, he assemble
For their first California red wine blend, Australian brand 19 Crimes asked Snoop Dogg to put his name and face on the label. The launch of Snoop Cali Red demanded a spectacular introduction, in keeping with the irreverent vibe of both brands. So the Cashmere agency asked Premier Press to jump in. We conceived, built,
Edgy New York makeup brand Milk is obsessed with sustainability and transparency. “Good ingredients, epic payoff.” Naturally, when they asked us to help them introduce their new Flex foundation line, they wanted the packaging to be made with post-consumer waste, and be reusable or recyclable. Yes, we can do that. When we heard “reusable,” we
Riding the wave to introduce a new line of vegan beauty products
A special Gatorade for Ducks.