Whimsical, quirky, always playful–modern with a retro-girly twist. The brand personality of San Francisco-based Benefit Cosmetics may be lighthearted but they are very serious about the caliber of their products. Ready to launch four distinctively different mascara formulas in a highly competitive field, Benefit asked Premier to create a special promotion to get VIPs and
When Benefit Cosmetics tapped our Premier team to promote their new GIMME BROW VOLUMIZING PENCIL + EYEBROW GEL, we had no doubt, they had a hit on their hands. In the beauty business, Benefit means brows. And now, with the first brow pencil to combine fibers with powder, Benefit could deliver texture and fullness for
Premier Press helped design influencer kit packaging for an electro-fying product launch from NYX Professional Makeup.
Never got your letter from Hogwarts™? Don’t worry, you’re not alone. All Potterheads have fanaticized about ditching their rank as a Muggle™ and joining the wizards and witches of Hogwarts at one point or another. With the help of Premier Press and a partnership with The Wizarding World of Harry Potter™, CASETiFY made this dream
When Fox Media approached Premier Press to create an affiliate press kit for a new show, The Cleaning Lady, that took a detour from the usual press conventions, the Premier team jumped at the idea. New TV shows and movies debut every day across various streaming services. Consumers have gotten used to seeing ads as
Premier Press stepped back in time creating 70s-inspired influencer boxes for the BET Soul Train Music Awards.
An engineering feat. A logistical challenge. A screaming deadline. This HBO Max project came to our Premier Press team with many moving parts—just our kind of engineering challenge. The job was to produce 45 highly conceptual seeding kits, ready for delivery four days before the launch of a HBO Max streaming documentary, LFG (Let’s F**ing
All the fluff, no bad stuff. And 100% recyclable.
Nike’s Kyrie, LeBron, and Blazer brands take their shows on the road to the Finish Line.
To promote the event, he assemble