Eerily Beautiful Diablo IV Influencer Kit
To celebrate the release of Diablo IV, Tripleclix partnered with Premier Press to create influencer kits that pay tribute to the franchise with eerily beautiful, one-of-a-kind collectibles.
Dale Tú, A Call for Creators to Embrace Their Latin Culture
This seeding kit launched Meta’s ambitious Dale Tú initiative to build inclusive places for Latinx and Hispanic artists and storytellers.
A Prime Video Countdown to 2023
When Prime Video decided to celebrate its upcoming season with a knockout December promotion, no sooner did the concept of an advent calendar emerge than plans for its design and execution were put into play. Premier Press loved the concept. What could be more appropriate? For every day of December, a small tribute to a
LOL Surprise! Rocking the Runway for Netflix
When MGA Entertainment introduced LOL Surprise! dolls and playsets to the K-through-middle school set in 2016, they kicked traditional marketing methods to the curb, opting to approach a bevy of well-selected social media influencers to create brand excitement. It worked. LOLs–Lil Outrageous Littles soon became a hot marketing phenomenon, winning the hearts and imaginations of
REAL LIFE/UNREAL LASHES, Save the Best For Lash
Whimsical, quirky, always playful–modern with a retro-girly twist. The brand personality of San Francisco-based Benefit Cosmetics may be lighthearted but they are very serious about the caliber of their products. Ready to launch four distinctively different mascara formulas in a highly competitive field, Benefit asked Premier to create a special promotion to get VIPs and
BENEFIT COSMETICS TURNS UP THE VOLUME ON BROWS
When Benefit Cosmetics tapped our Premier team to promote their new GIMME BROW VOLUMIZING PENCIL + EYEBROW GEL, we had no doubt, they had a hit on their hands. In the beauty business, Benefit means brows. And now, with the first brow pencil to combine fibers with powder, Benefit could deliver texture and fullness for
NYX Cooler Influencer Kit
Premier Press helped design influencer kit packaging for an electro-fying product launch from NYX Professional Makeup.
Discover the Magic: CASETiFY
Never got your letter from Hogwarts™? Don’t worry, you’re not alone. All Potterheads have fanaticized about ditching their rank as a Muggle™ and joining the wizards and witches of Hogwarts at one point or another. With the help of Premier Press and a partnership with The Wizarding World of Harry Potter™, CASETiFY made this dream
The Cleaning Lady
When Fox Media approached Premier Press to create an affiliate press kit for a new show, The Cleaning Lady, that took a detour from the usual press conventions, the Premier team jumped at the idea. New TV shows and movies debut every day across various streaming services. Consumers have gotten used to seeing ads as
Soul Train Influencer Packaging
Premier Press stepped back in time creating 70s-inspired influencer boxes for the BET Soul Train Music Awards.