Sneaker Ball 2020 (or SNKR Ball 2020 to those in the know) is an annual Black History Month event, sponsored by Nike’s Black Employee Network. It’s a thank-you celebration for those partners who have helped support the cause of black empowerment and social change throughout the year.
Nike wanted to create an immersive environment for the event; that meant bringing many vendors together in a complex orchestrated build-out of the space – including live music, video, shoe displays, and a living garden of grass, moss, ferns, and flowers.
But first up on the run of show was Premier Press. Nike asked us to design the interior shell of the two-level space to house the festivities. They provided photo and graphic assets, and we created the overall look and feel of the space. We dressed the walls, floor-to-ceiling, with dramatic photo collages and wood-grain and concrete-texture printed fabric. The special temporary wall covering, PhotoTex, has an adhesive backing that makes it easy to put up and easy to remove without damaging the walls. And unlike standard wall vinyl, PhotoTex is PVC-free, so it’s environmentally friendly – something that’s important to Nike and to us at Premier.
We even built a rigid covering to disguise the partition doors as a concrete column, in order to complete the illusion of a lush outdoor urban environment, and covered the windows with a semi-transparent film to keep the party private.
At the last minute, Nike discovered that their video projection for a shoe was splashing light onto the wall behind it, so we came back in and covered that area with black vinyl. Problem solved.
Black community VIPs, celebrities, Nike employees, and volunteers arrived wearing their favorite Nikes, packed the space, and partied all night. It was an event to remember.
This video from P-Town Media shows how the environment enhanced the event.
The Chiles Center arena is home to the University of Portland Pilots athletic teams, and host to countless celebrities and dignitaries in its 35-year history. And now, it also houses a VIP space where special donors can meet before games and at half-time. Premier Press designed, spec’d, fabricated and installed all the elements of the new Pilot Club.
The mastermind behind the design was Premier’s creative team, with fabrication and installation muscle from our project management team. The plan included recommendations for furniture, fixtures, benches, faux hedges, planters, lighting, and environmental graphics. We wanted to give the space a warm, welcoming, club-style feeling, with, of course, Pilot branding throughout.
Where there used to be fluorescent white lighting and pipe-and-drape walls, we softened the feel of the space with overhead drop-down lights, and installed a set wall with LEDs creating a wall wash in the Pilots’ signature purple. A main wall feature is a large Pilot anchor logo, also backlit with purple LEDs. The bar is built of plywood with color-core white laminate, and we included a debossed Pilot logo on the front.
The space is surrounded by a recreational running track in the Pilots’ signature purple color. Our challenge was to match Pilot Purple across all materials – the fabric banners, the paint for the wall graphics, and the vinyl for the bench seating. We took samples from the track surface in order to create custom paint for the walls and custom ink for the banners. As for the vinyl seats, we found an existing source that was a great match.
The new space not only looks great, it’s practical. The bar also serves as a storage area, and some of the set walls are on casters so they can be easily moved to access a storage area for tables and chairs.
The Pilot Club opened in 2020 for the basketball season, and we hope it will be used and enjoyed for many years to come.
How many print shops does it take to create dozens of
materials for an event with 10,000 attendees, with 48 hours from design files
to finished product?
For the Portland Retro Gaming Expo, Premier Press has
become the efficient single source for all the way-finding signage, venue banners,
vehicle graphics, and programs, as well as the keepsake limited-edition posters
and attendee badges needed for the annual event celebrating classic video and arcade games.
In 2014, Sean Harrington and an all-volunteer board of directors were organizing the 9th annual Portland Retro Gaming Expo.
In addition to all the other details they had to manage, their collateral needs included everything from small-formal digital and offset printing to wide-format flexible and rigid signage – a workload that would over-tax the small poster and sign shops around town. Sean decided to have one printer handle the street pole banners for outside the venue, and spread out the other print projects to different shops. Of course, each project would have to be overseen separately. And of course, he was working on very tight turnaround times. It was a monumental task.
Then he found Premier. He met with our account director Mitch Craghead, had a tour of our facility, and was so impressed that he no longer felt the need to go anywhere else. We were the one printer with the fastest, most sophisticated large and small printers operating 24 hours a day, and the customer service to get it all done — often with just 48 hours from receipt of the graphics to finished product.
After finishing our sixth year of working together, the process is as fluid as a well-oiled machine. We start talking months in advance, mapping out our logistics plan, and building a countdown schedule that worked back from the event date. We produce all the street pole banners, more than 50 one-off free-standing way-finding signage, a dozen giant hanging banners, 6,000 multi-page programs, collectible artist-commissioned posters, and the wildly popular attendee badges that Sean designs as tributes to key points in video game history.
Consolidating all his branded materials with one vendor has given Sean the quality control he wants for his printed pieces, and more time to devote his energies to all the other areas of the Expo that need his oversight.
Every year after the event is over and Sean gets a couple days of sleep, he sends us a thank-you email, like this one:
“I just wanted to thank you and your team for helping to make the Portland Retro Gaming Expo a success. The programs, banners, signs, and of course badges, all looked great! We received more compliments that we could count. We are lucky to be able to count on you for the consistent quality and ability to come through for us. So thank you again for everything that you’ve done.”
It’s been gratifying for us to have the trust and appreciation from such a great long-time partner. Thanks, Sean.
The adidas-sponsored Upper 90 Soccer Center located in Astoria, Queens, NY is much more than a retailer of specialty soccer equipment. It’s an environment devoted to the enjoyment of urban soccer. And Premier Press’ creative team entered the pitch with a complete re-set of their activation space.
Upper 90 Soccer Center was undergoing a major renovation intended to showcase adidas, continuing the partnership that began in 2016, and repurpose their existing space to provide the dense urban neighborhood with a much-needed recreation area. The remodel included adding a second soccer field, lobby/viewing area, party room, gaming center, event lounge, changing room, and café. adidas knew just which players to bring in to accomplish the goal: Premier Press.
We removed the old graphics from the existing spaces. We patched. We prepped. We primed. And we painted. Then we installed new graphics, all designed to be adidas-and-New-York-centric. That meant capturing the edgy essence of urban soccer.
Premier’s awesome creative team created a montage of images – photography, illustration, graphic design, color fields, text, logos, and play diagrams, and then mixed and matched them in graffiti-inspired patterns, punctuated by adidas’s “creators” theme.
Thanks to a lot of skillful give and go with our partners at adidas, the re-set was accomplished smoothly and in time for a successful, fun grand opening event.
the 90th annual MLB all-star game in Cleveland this summer, Supercuts
engaged New-York-based Excel Sports Management to find an all-star team who
could activate an experiential marketing event like no other. Premier’s concept
presentation knocked it out of the park and won us the assignment to build a custom
pop-up hairstyling station from inspiration to installation.
Supercuts wanted to engage people with their
new marketing slogan, “Don’t take your hair for granted. Take it to
Supercuts.” They wanted to do something
big. Really big.
With the help of Excel Sports Management, they
secured an area in the courtyard of the Cleveland Indians’ Progressive field
for the day of the MLB all-star game, and asked for idea submissions for a
pop-up studio that would offer free haircuts to fans.
Premier’s presentation won the day. We
designed a 40’x16’ freestanding cargo container, open on one side, and
outfitted so visitors would feel as if they’d walked into a dugout. The floor
was covered with AstroTurf and painted with a batter’s box, and divided with
low mesh barriers. The entire space was curated to perfect the experience –
lockers, aluminum benches, team logos, and a photo op area with a “throne”
shaped like a baseball glove in front of a backdrop of baseball bats. The salon
area had three fully functional chairs, sinks, mirrors, and supply trolleys.
The container walls were retrofitted to swing
down on hydraulic systems, and we built stairs leading to a viewing area on top
of the container. We sourced all the materials, equipment, fixtures, furniture,
power and water supplies; we even had misters to provide relief from the
humidity. Everything was custom-built, so Premier was on hand to provide
project management on-site for a week leading up to the event.
It was a huge success. Visitors lined up to
get their hair dyed in their team’s colors, have a logo etched into their cut,
or just get a great new look from Supercuts’ expert stylists.
Thanks to the fans, to Excel Sports
Management, to MLB, and to Supercuts for letting us be a part of such a major
adidas’ core line of women’s shoes and clothing was designed to be mixed and matched, to evolve with their customers’ busy and varied days. Premier helped translate the initiative’s social media narrative approach into a physical expression at retail.
The Women’s initiative positions the new adidas product line as an expression of the attitudes and activities of select key female influencers. The visual elements of the campaign include quotes from the influencers, lifestyle photos, and presentations of the shoes and outfits in combinations that fit their various activities throughout the day.
Premier’s challenge was to design and install fixtures and graphics that would work well for different store sizes, and that would be easy for store employees to refresh. For the feature window bays, we created a variety of modular elements using the most advanced materials: hanging banners, light boxes, staggered-height silicone-edge graphics, and magnetic receptive graphics applied directly to a magnetic back wall. The back wall also featured the adidas logo in a dimensional vinyl window cling. And we chose LED-lit acrylic frames to display the footwear itself.
We also designed and produced a complete suite of interior graphics for gondolas, footwear towers and end caps, launch zones, and employee tech cards.
For all of us at Premier, it’s always inspiring to partner with adidas. As a woman-owned company, we’re especially proud to have been a part of this women-centric initiative.
Nike has expanded their retail presence with their new flagship store in the heart of New York’s Fifth Avenue shopping district.
The cutting-edge House Of Innovation features 68,000 square feet of space over six floors.
The products created for the House of Innovation in NYC is a great testament to the 30 year relationship between Nike and Premier. Our team has molded our services to accommodate the custom lift required on each project. We are thankful that the friendship has grown and continues to develop as we live on the edge of perfection and speed.
Here’s some interesting statistics for the projects Premier Press was involved in for Nike’s House of Innovation project:
Environmental Graphic and Paint
23,100 yards of vinyl tape used to create the Speed Shop wall and floor graphics
21 unique designs and 4 different styles of tape used throughout the space
1512 lineal feet of printed wall vinyl used through the store
Column paint ad wayfinding on all floors
25% more work added to Premier’s initial scope while in process
Initial 3 week install timeline compressed to 12 days
Merlo Field, University of Portland, home of the Portland Pilots was built in 1990.
The field, named after Harry A. Merlo at the Clive Charles Soccer Complex has a 4,892 seat capacity. Today the stadium hosts both of University of Portland’s Soccer Teams and the Portland Timbers 2. The athletic department recently decided to give Merlo Field a giant refresh.
Premier Press has continued its long standing partnership with the
University of Portland as we produced new graphics for Merlo Stadium.
Our wide format department produced barricade graphics, welcome banners,
new sponsor graphics for the pad, sideline and scoreboard, a tribute to
Clive Charles and victory banners for 2016 Men’s West Coast
Championship! The project included over 60 signs and banners that all
boast vibrant University of Portland branding. The signs were made from a
combination mesh, vinyl, DiBond and 3M self-adhesive. To ensure
longevity, the mesh has reinforced seams and grommets. Premier is
thrilled to be a part of this new, exciting experience for game goers.