Whimsical, quirky, always playful–modern with a retro-girly twist. The brand personality of San Francisco-based Benefit Cosmetics may be lighthearted but they are very serious about the caliber of their products. Ready to launch four distinctively different mascara formulas in a highly competitive field, Benefit asked Premier to create a special promotion to get VIPs and
A collaboration between Co-Projects, Ann Sacks, and our Premier team captured the true aesthetic of the Made by Ann Sacks designer collections. Distributed in showrooms across the U.S. and in Europe, the team met every challenge to deliver a sophisticated presentation with crisply detailed color images and a wonderfully tactile feel. In the world of
Ann Sacks Outdoor Living brings alfresco design inspiration to life in a striking tile collection showcased with vibrant photographic precision. Designed to inspire, the booklet features exterior installations using Ann Sacks pool and spa tiles, pavers and outdoor stones in creative ways, demonstrating how outdoor living spaces can be created with beautiful tilework. The photography
You never get a second chance at making a lasting first impression. And for colleges looking to recruit incoming freshmen, this couldn’t be truer. The University of Oregon’s viewbook is among the first pieces of printed exposure students have to the school and one of the touchpoints into the University and all it has to offer prior to making
An engineering feat. A logistical challenge. A screaming deadline. This HBO Max project came to our Premier Press team with many moving parts—just our kind of engineering challenge. The job was to produce 45 highly conceptual seeding kits, ready for delivery four days before the launch of a HBO Max streaming documentary, LFG (Let’s F**ing
What could be more welcoming in the middle of a pandemic than a crackling fire burning in a cozy cabin, surrounded by drawers filled with fleecy creature comforts, each one branded with your favorite beer? Leave it to the team behind Corona Extra, the very beer brand being promoted in this Cozy at Home Cabin,
To promote the event, he assemble
For their first California red wine blend, Australian brand 19 Crimes asked Snoop Dogg to put his name and face on the label. The launch of Snoop Cali Red demanded a spectacular introduction, in keeping with the irreverent vibe of both brands. So the Cashmere agency asked Premier Press to jump in. We conceived, built,
Edgy New York makeup brand Milk is obsessed with sustainability and transparency. “Good ingredients, epic payoff.” Naturally, when they asked us to help them introduce their new Flex foundation line, they wanted the packaging to be made with post-consumer waste, and be reusable or recyclable. Yes, we can do that. When we heard “reusable,” we
Riding the wave to introduce a new line of vegan beauty products