adidas Ultraboost 19

RETHOUGHT. RECODED. REBOOSTED. Premier partnered with happylucky to create custom packaging for the completely redesigned Ultraboost 19, adidas’ iconic leading performance running shoe. The packaging featured the limited edition Laser Red colorway, visually connected the packaging to the colorway and  the messaging to their  new campaign dubbed “Recode Running”. Recode Running celebrates the way the

Nike Force – Soho, NY

Premier Press helped create and implement the retail graphics and customization of Nike’s newly opened interactive flagship store in Soho, NYC. This interactive lifestyle store consists of five floors, each with their own unique experience. Our project management team, with services on the ground in NYC, handled a considerable lift in a short time-frame to

adidas / FC Cincinnati Team Shop Rebrand

It was a complete turnkey project, from concept to installation. adidas asked Premier to design and create a new look for every aspect of the store — signage, dressing rooms, fixtures, and graphics. Premier would like to thank adidas for entrusting us with this exciting project, and congratulate FC Cincinnati on their new major-league status.

Vestas Training Center Environmental Graphics

Vestas, a global leader in wind turbine production, chose to remain in Portland Oregon when looking to build its new training facility.   With a desire to bring the look and feel of the hills on which their 853’ turbines are sited, Vestas engaged Ankrom Mosian Architecture to help shape that vision. The graphic installation included: lobby window, privacy

University of Nebraska Team Store

For University of Nebraska, color is more than an aesthetic – it’s an identity. As the NCAA provider of the Huskers’ team wear, adidas wanted to foster that sense of school spirit by building a team store within the UNL’s new bookstore. The store would offer the perfect opportunity to both celebrate Huskers pride and

Oregon State Goss Stadium

Oregon State University needed a creative solution for updating Goss Stadium’s gate signs and scoreboard banner. Having won two national championships, the stadium’s branding offers a special opportunity to honor the team’s triumphs and welcome Beaver fans. In addition to branding, each sign needed to specify both gate number and entrance information to help manage

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