adidas’ core line of women’s shoes and clothing was designed to be mixed and matched, to evolve with their customers’ busy and varied days. Premier helped translate the initiative’s social media narrative approach into a physical expression at retail. The Women’s initiative positions the new adidas product line as an expression of the attitudes and

RETHOUGHT. RECODED. REBOOSTED. Premier partnered with happylucky to create custom packaging for the completely redesigned Ultraboost 19, adidas’ iconic leading performance running shoe. The packaging featured the limited edition Laser Red colorway, visually connected the packaging to the colorway and  the messaging to their  new campaign dubbed “Recode Running”. Recode Running celebrates the way the

Premier Press helped create and implement the retail graphics and customization of Nike’s newly opened interactive flagship store in Soho, NYC. This interactive lifestyle store consists of five floors, each with their own unique experience. Our project management team, with services on the ground in NYC, handled a considerable lift in a short time-frame to

It was a complete turnkey project, from concept to installation. adidas asked Premier to design and create a new look for every aspect of the store — signage, dressing rooms, fixtures, and graphics. Premier would like to thank adidas for entrusting us with this exciting project, and congratulate FC Cincinnati on their new major-league status.

Nike has expanded their retail presence with their new flagship store in the heart of New York’s Fifth Avenue shopping district. The cutting-edge House Of Innovation features 68,000 square feet of space over six floors. The products created for the House of Innovation in NYC is a great testament to the 30 year relationship between

Vestas, a global leader in wind turbine production, chose to remain in Portland Oregon when looking to build its new training facility.   With a desire to bring the look and feel of the hills on which their 853’ turbines are sited, Vestas engaged Ankrom Mosian Architecture to help shape that vision. The graphic installation included: lobby window, privacy

StarCycle offers an indoor cycling experience that is unlike any other: a high-cardio, low-impact workout they describe as “a dance party on a bike, with lights down, music up, and candles lit for 45 sweaty, empowering minutes.” Founded in 2013, the company currently has 11 studios that are either open or in development, with a

The key elements in any relationship is trust and knowledge. Premier Press and the Bols Genever Distillery have continued into the book of their relationship with a booth for the Bar Convent in Brooklyn, NY. Back in 2017, Premier Press created a portable margarita bar for Bols and that had been a major hit which

For University of Nebraska, color is more than an aesthetic – it’s an identity. As the NCAA provider of the Huskers’ team wear, adidas wanted to foster that sense of school spirit by building a team store within the UNL’s new bookstore. The store would offer the perfect opportunity to both celebrate Huskers pride and

New York City is living life the Kicks Way with the opening of its first KicksUSA store in Spanish Harlem. The neighborhood, also called El Barrio, is known for its vibrant and diverse community. To mirror this rich culture, a bold mural by acclaimed artist Mark Deren covers the entire store building in an energetic