Direct Mail Products


Bi-or tri folded into a variety of sizes. Self-mailers reach a variety of goals:

  • Brand awareness
  • Lead Generation
  • Fundraising
  • Promoting products or organizations
  • Highlighting a special offer
  • Driving audience to the website

Advantages of using self-mailers:

  • More space available to go into greater detail
  • Economical way to test market and stay in touch with existing customers
  • Effective in attracting prospects and generating leads
  • Ability to incorporate a response or donation card

Self-Mailer Design Considerations:

  • Eye-catching design
  • Focused, clear, bold and concise message
  • Greater detail on interior
  • Incorporate a remittance
  • Create a tactile experience by adding a specialty coating


Postcards area a simple and cost-effective way to reach your audience.

Postcards reach a variety of goals:

  • Announcements
  • Brand awareness
  • Promoting products or organizations
  • Lead generation
  • Highlighting a special offer
  • Driving audience to the website

Advantages of using Postcards:

  • Cost Effective
  • Your message gets seen without having to be opened
  • Tangible

Postcard design considerations

  • Focused, clear, bold and concise messaging
  • Eye-catching design
  • Add personalization to target your audience
  • Go big, oversized mail stands out
  • Use double thick paper to increase impact
  • Create a tactile experience by adding a specialty coating


Letters are the most formal, traditional and personal type of direct mail. Letters are effective at reaching professional clients to encourage a conversation or generate a lead.

Advantages of using letters:

  • More serious, less like junk mail
  • More confidential and intended for and read by addressee only
  • Can be text heavy
  • Contained within an envelope so appear “more important”
  • May also contain multiple pieces i.e. donation envelope, reply card or order form

Letter Design Considerations:

  • Longer form written communication can be more effective
  • Spend time crafting the perfect copy
  • Frequently test against the control
  • Add personalized inserts that focus on your primary message


Entice your audience with promotions and bestselling products.


  • Wide range of space to showcase your products
  • Tactile and Engaging
  • Encourage your audience to make a purchase from you
  • Drive recipient to website for further detail/ purchase

Catalog Design Considerations:

  • Make sure your catalog is large enough to showcase all your products and draws attention to your most important products and services.
  • Use high quality images to promote brand and accurately represent your product.
  • Use creative storytelling to engage audience.
  • Consider using high quality paper and printing to add value to the customer experience.
  • Create a tactile experience by adding a specialty coating.

Dimensional Mailers

Dimensional mailers come in a variety of shapes and forms, including:

  • 3-dimensional mailings-boxes
  • tubes
  • packages
  • pop-up slide out
  • oversized envelopes

Dimension mailers can reach a variety of goals:

  • Welcome kits-from colleges to new employees to new sponsors, members etc.
  • Thank you kits to sponsors, donors etc.
  • Custom event kit–Promote attendance and engagement for online events
  • Season Ticket Holders—thank you kit with season tickets
  • Reach influencers
  • Product sample kits


  • More engaging and interactive
  • Unfold, pop-up slide out
  • Often gain greater response rate
  • Space to include multiple items samples, swag, brochures etc.

Dimensional Mailer Design Considerations:

  • Create a target customer profile
  • Keep design relevant and consistent
  • Include swag to make kit memorable
  • Provide essentials for an online event

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