He’s already beloved as the “influencers’ influencer” — a talk-show podcast host, a comedian, a DJ, an entertainer, and a style icon. And now Kerwin Frost is also an adidas designer, “collaborating with them on footwear, apparel, campaigns, the whole nine.” adidas wanted to announce the partnership with something special, so they came to Premier Press.
Kerwin brought the artwork, adidas provided the inspiration, and Premier put it all together into a limited-edition collectible seeding kit. We took the vision from concept to delivery, with a playful treasure box of items that express and celebrate Kerwin’s unique style.
There’s a cassette tape of Kerwin’s original inspirational tracks, a cassette player with a built-in speaker and Kerwin’s message laser-etched into the front: “Calling all creeps,” a holographic sticker, and a giant personalized postcard showing Kerwin in a head-to-toe furry white yeti costume, complete with the adidas Three Stripes up the side.
The items are housed in environmentally friendly stacked corrugate, and wrapped with a full sleeve graced with Kerwin’s own cover art design – his head atop a foot in an adidas Superstar 2020 sneaker.
Everything Kerwin does gets attention; this collectible box was no exception. We’re proud to have been in on the kickoff of his partnership with adidas, and like everyone who received the box or saw the many social media posts about it, we look forward to their new collaborative designs.