Award-Winning Timberland x Biggie Collector Seeding Kit

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Some projects feel special from the very first conversation — this was one of them.

Our longtime partners at Hovers Over Waters came to us with an ambitious idea: bring to life a premium, limited-edition packaging experience celebrating the cultural legacy of The Notorious B.I.G. and the 30th anniversary of his seminal debut album, Ready to Die. What followed was a true collaboration rooted in craftsmanship, storytelling, and deep respect for an icon who forever shaped music, fashion, and street culture.

We’re proud to share that this seeding kit project was submitted to Dieline and awarded First Place in the Brand Identity Systems: Limited Edition category — a huge honor and a testament to the vision and execution behind this piece.

Designing the Experience

The kit was designed as more than packaging — it was an experience.

• A turned-edge rigid box houses a fully functional record player with built-in speakers, seamlessly integrated into the structure.
• The record player was custom painted to match the bright white exterior, creating a clean, uniform aesthetic throughout.
• A concealed rear tab discreetly hides the power source, preserving the minimal design.
• The exterior features a matte scuff-lam finish for durability without sacrificing sophistication.

Inside, every detail was considered

• The vinyl record is secured inside the top lid using white elastic cords at each corner — functional, protective, and visually striking.
• Beneath the record player sits a pull-out drawer with a fabric pull tab, revealing the Timberland boots.
• Each element has its own moment, unfolding layer by layer in a way that mirrors the anticipation of dropping a needle on a classic record.

Collaboration at Its Best

This project was a true partnership. From concept through production, our teams worked closely with Hovers Over Waters to ensure the final piece honored Biggie’s legacy while meeting the technical challenges of housing electronics, vinyl, and footwear in a single cohesive system.

The result is a refined balance of form, function, and storytelling — a limited-edition brand moment that feels timeless and culturally grounded.

A Well-Deserved Win

We couldn’t be more excited to congratulate Hovers Over Waters and everyone involved on earning First Place at the Dieline Awards. Recognition like this reinforces what’s possible when bold creative vision meets meticulous execution.

Projects like the Timberland x The Notorious B.I.G. kit remind us why we love what we do: helping brands tell meaningful stories through beautifully crafted physical experiences.

Here’s to honoring legends, pushing boundaries, and creating work that leaves a lasting impression.