What could be more welcoming in the middle of a pandemic than a crackling fire burning in a cozy cabin, surrounded by drawers filled with fleecy creature comforts, each one branded with your favorite beer? Leave it to the team behind Corona Extra, the very beer brand being promoted in this Cozy at Home Cabin, to recognize the time was right for an incentive to just stay at home and relax. Each cabin was made for safe delivery to a list of 300 designated prize winners and top-performing reps.
The quality of our finished product is unmistakable. Notice how the drawers and compartments open to reveal the branded gifts: a fleece robe and blanket, slipper socks, house slippers, a thermal tumbler. The cabin, which measures 20 inches in length and width, 22 inches in depth was produced with turned-edge construction. The front half of the box opens to reveal the backlit fireplace—a four-color wrap with UV gloss logo on the roof activates the lighting when the cabin/box is opened. Making the fireplace come alive when the cabin opened was the only trick and as you can see, we made it happen.
Watch to see how Corona used the Cozy Cabin in this Instagram promotion:
Key to the success of the promotion was making certain it was securely built for direct shipment. Once assembled, we used a custom shipper with a special insert shaped like a roof, ready and set to go for bulk shipment.
Now, if anyone asks us to simulate a live, wood-burning fireplace the answer will be yes and we can show you exactly how it’s done.