DAMN Nike Cortez Packaging

Kendrick Lamar wanted to show the world his take on the classic silhouette.

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Inspired by his Pulitzer-prize winning album, the DAMN Nike Cortez contrasts modernity with timeless style.

The packaging for this shoe needed to make a statement just as bold. Nike partnered with Premier to bring the series of boxes to life. Embossing and Spot Gloss make the Cortez Kenny logo stand out from the Soft Touch backdrop, creating a textural as well as visual experience.

The packaging for this shoe needed to make a statement just as bold. Nike partnered with Premier to bring the series of boxes to life. Embossing and Spot Gloss make the Cortez Kenny logo stand out from the Soft Touch backdrop, creating a textural as well as visual experience.

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