Jordan XXXII Packaging

With the launch of four new mascara formulas, Benefit Cosmetics had a major story to tell so Premier quite logically turned it into a book—maybe even a bestseller.

Premier turns up the volume with a girly-pink retro ‘boom box‘ to promote Benefit’s new GIMME brow products to 700 VIPs and social media influencers.

Premier Press helped design product packaging for an electo-fying product launch from NYX Professional Makeup.

No magic was used in creating this hype and product kit for Magic: The Gathering’s new release