Nike Vapor

Challenge

Build showcase packaging to hold two pair of Nike Vapor special edition shoes for their high level launch during Super Bowl Week.

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Solution

Engineering a unique box that holds two pair of shoes, splits in half and opens to reveal campaign slogan. The slick metallic silver and gold foiled box with contrasting black carbon fiber matched the sleek, fast, and futuristic look of the shoes it carries.

Results

Nike Vapor shoes sold out in 3 minutes with 2.2 million views on YouTube.