Uncle Nearest is more than just whiskey – it’s an opportunity to honor the memory of Nathan Green and his contribution to the Jack Daniel’s brand.
The packaging for this product needed to be memorable and call attention to its incredible backstory.
Premier Press used digital printing and precise die cutting to create an old-fashioned book that opened to reveal the whiskey bottle nestled in its pages. The first six pages tell Green’s story while the remaining are glued together to create a case. Premier applied specialty foil stamping and debossing to the front cover to add a historic feel. The books were then placed in foil stamped boxes, packed, and shipped to several locations across the country.
To learn more about Uncle Nearest and the untold story behind Jack Daniels whiskey, check out this video by CBS News.