{"id":6095,"date":"2013-08-08T14:40:04","date_gmt":"2013-08-08T22:40:04","guid":{"rendered":"https:\/\/www.premierpress.com\/?p=6095"},"modified":"2019-03-11T20:43:13","modified_gmt":"2019-03-11T20:43:13","slug":"call-to-action","status":"publish","type":"post","link":"https:\/\/www.premierpress.com\/blog\/call-to-action\/","title":{"rendered":"Call To Action"},"content":{"rendered":"

We moved into a house last year with a broken outdoor faucet by the driveway. It’s not one of those ordinary hose bibs, it is a hot & cold mixer faucet like you might see on a utility sink. It seems that hot & cold faucets are unusual enough that they don\u0092t have it at the corner hardware store or the big box stores. After a five minute web search I found the faucet manufacturer, and their online storefront. Cool, I’ll be able to get my faucet fixed! A few minutes later I have an account, got the parts I need in my shopping cart, enter my credit card info, and, WHAM!<\/span><\/p>\n

There\u0092s no button to place my order! <\/strong>There’s a message that tells me not to click twice on the button, but no button.<\/span><\/p>\n

Which brings me to the topic of this blog post.<\/span><\/p>\n

Always have a clear and obvious call to action that guides your audience to do what you want them to do next.<\/div>\n

\"\"<\/p>\n

What is a CTA?<\/strong><\/h3>\n

The call to action (CTA) is a brief message that tells the person what to do next. When what you want the person to do next aligns with their goal, you’re one step closer to a sale.<\/span><\/p>\n

Who should see your CTA?<\/strong><\/h3>\n