{"id":1213,"date":"2018-11-14T18:17:08","date_gmt":"2018-11-14T18:17:08","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=1213"},"modified":"2021-05-04T16:13:14","modified_gmt":"2021-05-04T23:13:14","slug":"adidas-dmc-darryl-makes-comics","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/adidas-dmc-darryl-makes-comics\/","title":{"rendered":"adidas \u2013 DMC Darryl Makes Comics"},"content":{"rendered":"\n

Darryl Makes Comics. Darryl Wears adidas. Premier Builds the Kit.<\/p>\n\n\n\n

Darryl McDaniels is best known as the \u201cDMC\u201d of Run-DMC, one of the most influential hip-hop groups in history, founded in 1981. More than 30 years later, he returned to a lifelong interest, and started his own comic book line. In all that time, one thing never changed: his love of adidas.<\/p>\n\n\n\n

To commemorate the launch of his latest release at NYC Comic Con, he and adidas wanted to do something special for their fans, so they made a custom superhero sneaker.<\/p>\n\n\n

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Now all they needed was a box to contain the treasure. Premier Press partnered with design firm Happylucky to create a seeding kit that would hold the sneakers and also act as storage for the collectible comic books. That\u2019s called branding with a long shelf life. <\/p>\n\n\n\n

The box is a treasure in itself. The top of the lid has the DMC logo debossed in a custom-painted metallic gold, and printed with a smaller DMC logo. We printed the outer sides and inner cavity with DMC\u2019s vibrant comic book artwork, and fitted the box with a gold, custom-painted shoe divider. <\/p>\n\n\n\n

Resting on top of the shoes, DMC issue #4 is housed in a clear acrylic case screen-printed with gold copy. Finally, we wanted the whole thing to be sturdy and portable, so we chose plywood with cut-out handles. Clever. Stylish. Timeless. Like Darryl.<\/p>\n","protected":false},"excerpt":{"rendered":"

Darryl Makes Comics. Darryl Wears adidas. Premier Builds the Kit. Darryl McDaniels is best known as the \u201cDMC\u201d of Run-DMC, one of the most influential hip-hop groups in history, founded in 1981. More than 30 years later, he returned to a lifelong interest, and started his own comic book line. In all that time, one<\/p>\n","protected":false},"featured_media":1357,"template":"","project_type":[31,28],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/01\/DMC_Website_Banner_Image_with_Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/01\/DMC_Website_Banner_Image_with_Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/01\/DMC_Website_Banner_Image_with_Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/01\/DMC_Website_Banner_Image_with_Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/01\/DMC_Website_Banner_Image_with_Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/01\/DMC_Website_Banner_Image_with_Fade.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/01\/DMC_Website_Banner_Image_with_Fade.jpg",2048,800,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/01\/DMC_Website_Banner_Image_with_Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Darryl Makes Comics. Darryl Wears adidas. Premier Builds the Kit. Darryl McDaniels is best known as the \u201cDMC\u201d of Run-DMC, one of the most influential hip-hop groups in history, founded in 1981. More than 30 years later, he returned to a lifelong interest, and started his own comic book line. In all that time, one","_capabilities":["creative-design"],"_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2018\/11\/DMC-Darryl-Tile.jpg","_id_number":"","_description":"DMC. DWA. PBK. Darryl Makes Comics. Darryl Wears Adidas. Premier Builds the Kit. ","project_types":[{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/1213"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/1357"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=1213"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=1213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}