{"id":12355,"date":"2019-06-20T15:00:29","date_gmt":"2019-06-20T22:00:29","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=12355"},"modified":"2021-05-04T16:25:06","modified_gmt":"2021-05-04T23:25:06","slug":"game-of-thrones-urban-decay-seeding-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/game-of-thrones-urban-decay-seeding-kit\/","title":{"rendered":"Game of Thrones Urban Decay seeding kit"},"content":{"rendered":"\n

They said \u201cIt Couldn\u2019t Be Done.\u201d That\u2019s just one of the top awards won by Premier at the 2019 Pacific Printing Industries Association Printrocks! competition  — for our collaboration with Urban Decay cosmetics and HBO\u2019s Game of Thrones. Our team attended the ceremony and walked out wearing the crowns for the People\u2019s Choice award and Best of Show! This spectacular seeding kit will now go on to be judged at the national Benny awards.<\/p>\n\n\n

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GoT makeup? Of course. From who else but Urban Decay? The edgy beauty company collaborated with HBO to create a limited-edition Game of Thrones-themed cosmetic collection. And Premier created secondary packaging geared toward influencers, befitting such a powerful alliance. <\/p>\n\n\n\n

Urban Decay tasked Premier with everything from concept through delivery of the mailing, which was sent to a thousand influencers in advance of a nationwide retail launch. <\/p>\n\n\n\n

When we receive the eyeshadow palette in a\nmirrored box with a 3-D pop-up \u201ciron throne,\u201d the makeup brushes with sword\nhilts on their handles, and the dragon-egg-embossed highlighters, how could we not <\/em>be inspired? <\/p>\n\n\n\n

The kit is a massive two-tiered square box with a\nbuilt-in drawer. It\u2019s wrapped in soft-touch silver laminate, and printed in UV\nfour-color. The removable lid is a sheet of blue marble-patterned plexiglass,\nadorned with a three-dimensional bronze and black badge. Inside, to set off the\neyeshadow palette box, we chose a light-catching metallic sheet printed with\nflames. <\/p>\n\n\n\n

The product line is licensed by HBO, so they were\nheavily involved in the approval process. Many thanks to Urban Decay for making\nit go so smoothly. It\u2019s a collaboration we can all feel proud of.<\/p>\n\n\n\n

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They said \u201cIt Couldn\u2019t Be Done.\u201d That\u2019s just one of the top awards won by Premier at the 2019 Pacific Printing Industries Association Printrocks! competition  — for our collaboration with Urban Decay cosmetics and HBO\u2019s Game of Thrones. Our team attended the ceremony and walked out wearing the crowns for the People\u2019s Choice award and<\/p>\n","protected":false},"featured_media":12357,"template":"","project_type":[27,31,34,28],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/06\/GOT_Banner-Image-with-Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/06\/GOT_Banner-Image-with-Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/06\/GOT_Banner-Image-with-Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/06\/GOT_Banner-Image-with-Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/06\/GOT_Banner-Image-with-Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/06\/GOT_Banner-Image-with-Fade.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/06\/GOT_Banner-Image-with-Fade.jpg",2048,800,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/06\/GOT_Banner-Image-with-Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"They said \u201cIt Couldn\u2019t Be Done.\u201d That\u2019s just one of the top awards won by Premier at the 2019 Pacific Printing Industries Association Printrocks! competition  — for our collaboration with Urban Decay cosmetics and HBO\u2019s Game of Thrones. Our team attended the ceremony and walked out wearing the crowns for the People\u2019s Choice award and","_capabilities":["offset-printing","finishing","packaging","creative-design","project-management","logistics"],"_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/06\/GOT_Feature-Images-for-Website.jpg","_id_number":"","_description":"GoT makeup?","project_types":[{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":34,"name":"Marketing Materials","slug":"marketing-materials","term_group":0,"term_taxonomy_id":34,"taxonomy":"project_type","description":"","parent":0,"count":101,"filter":"raw","cat_ID":34,"category_count":101,"category_description":"","cat_name":"Marketing Materials","category_nicename":"marketing-materials","category_parent":0,"is_default":"true"},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/12355"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/12357"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=12355"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=12355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}