{"id":12422,"date":"2020-05-21T16:51:00","date_gmt":"2020-05-21T23:51:00","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=12422"},"modified":"2021-05-04T16:27:14","modified_gmt":"2021-05-04T23:27:14","slug":"university-of-oregon-welcome-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/university-of-oregon-welcome-kit\/","title":{"rendered":"University of Oregon Welcome Kit"},"content":{"rendered":"\n

Premier Press helps the University of Oregon welcome new students in true Duck style. Helps them nest, if you will. <\/p>\n\n\n

\r\n
\r\n
\r\n
\r\n\r\n
\"\"<\/picture><\/div>
<\/div><\/div>
\"\"<\/picture><\/div>
<\/div><\/div>
\"\"<\/picture><\/div>
<\/div><\/div><\/div>
\r\n <\/svg>
UofO2<\/div>
<\/div><\/div><\/div>
UofO3<\/div>
<\/div><\/div><\/div>
UofO1<\/div>
<\/div><\/div><\/div> <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\"previous<\/div><\/div>
\"next<\/div><\/div><\/div><\/div><\/ss3-loader><\/div><\/div>
<\/div><\/div>\n\n\n

<\/p>\n\n\n\n

In the summer of 1978, Paul Nevue was thrilled to get a letter welcoming him to his first fall term as a University of Oregon Duck.<\/p>\n\n\n\n

If he were enrolling this year, he\u2019d get much more than that letter. He\u2019d get a personalized welcome package including a note from the U of O Duck mascot, and loads of trinkets to \u201cshow the world [he\u2019s] a Duck.\u201d A U of O-branded water bottle, decals for his car, a key chain, a luggage tag, buttons, a coupon for The Duck Store, info on housing, and, of course, a couple of duck feathers. <\/p>\n\n\n\n

Today Paul is an account director at Premier Press, so he got to do the next best thing to going back to college: He got to oversee the printing, fulfillment, and mailing of this awesome kit. <\/p>\n\n\n\n

The project presented some\ninteresting challenges: <\/p>\n\n\n\n

First there was the weight and size of the package to consider. To save weight and make the packaging sustainable<\/a>, the outside box was made sturdy enough to serve as the shipping box. No shipping box was needed. We had to keep mailing costs at a certain threshold, so we weighed every piece, arranged them in the most compact way, found the lightest materials, shaved off a tenth of an ounce here and another tenth there — until we got it right. <\/p>\n\n\n\n

Because the inside of the box\nwas personalized, it was printed with variable data using a digital printer,\nwhile the outside wrapper required a printer that could handle a larger sheet.\nThat meant we had to color-match the output of the different printers. Done. <\/p>\n\n\n\n

And finally, we had to make\nsure the student\u2019s name on the inside materials matched the name on the mailing\nlabel. <\/p>\n\n\n\n

It was a great example of teamwork \u2013 the kind that U of O and Premier Press are famous for. Thanks to our printing and mailing departments for their coordinated efforts, and thanks to U of O Admissions for the great concept, design, and swag. Their new students are sure to feel welcome, and we wish them a terrific first year. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\n
Sustainable Packaging Tips<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
Innovative Packaging<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n