{"id":12460,"date":"2019-07-22T17:09:59","date_gmt":"2019-07-23T00:09:59","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=12460"},"modified":"2021-05-04T16:31:09","modified_gmt":"2021-05-04T23:31:09","slug":"supercuts-mlb-all-star-game-experience","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/supercuts-mlb-all-star-game-experience\/","title":{"rendered":"Supercuts MLB All-Star Game Experience"},"content":{"rendered":"\n

For\nthe 90th<\/sup> annual MLB all-star game in Cleveland this summer, Supercuts\nengaged New-York-based Excel Sports Management to find an all-star team who\ncould activate an experiential marketing event like no other. Premier\u2019s concept\npresentation knocked it out of the park and won us the assignment to build a custom\npop-up hairstyling station from inspiration to installation. <\/p>\n\n\n

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Supercuts wanted to engage people with their\nnew marketing slogan, \u201cDon\u2019t take your hair for granted. Take it to\nSupercuts.\u201d  They wanted to do something\nbig. Really big. <\/p>\n\n\n\n

With the help of Excel Sports Management, they\nsecured an area in the courtyard of the Cleveland Indians\u2019 Progressive field\nfor the day of the MLB all-star game, and asked for idea submissions for a\npop-up studio that would offer free haircuts to fans. <\/p>\n\n\n\n

Premier\u2019s presentation won the day. We\ndesigned a 40\u2019x16\u2019 freestanding cargo container, open on one side, and\noutfitted so visitors would feel as if they\u2019d walked into a dugout. The floor\nwas covered with AstroTurf and painted with a batter\u2019s box, and divided with\nlow mesh barriers. The entire space was curated to perfect the experience \u2013\nlockers, aluminum benches, team logos, and a photo op area with a \u201cthrone\u201d\nshaped like a baseball glove in front of a backdrop of baseball bats. The salon\narea had three fully functional chairs, sinks, mirrors, and supply trolleys. <\/p>\n\n\n\n

The container walls were retrofitted to swing\ndown on hydraulic systems, and we built stairs leading to a viewing area on top\nof the container. We sourced all the materials, equipment, fixtures, furniture,\npower and water supplies; we even had misters to provide relief from the\nhumidity. Everything was custom-built, so Premier was on hand to provide\nproject management on-site for a week leading up to the event.<\/p>\n\n\n\n

It was a huge success. Visitors lined up to\nget their hair dyed in their team\u2019s colors, have a logo etched into their cut,\nor just get a great new look from Supercuts\u2019 expert stylists. <\/p>\n\n\n\n

Thanks to the fans, to Excel Sports\nManagement, to MLB, and to Supercuts for letting us be a part of such a major\nleague event. <\/p>\n","protected":false},"excerpt":{"rendered":"

For the 90th annual MLB all-star game in Cleveland this summer, Supercuts engaged New-York-based Excel Sports Management to find an all-star team who could activate an experiential marketing event like no other. Premier\u2019s concept presentation knocked it out of the park and won us the assignment to build a custom pop-up hairstyling station from inspiration<\/p>\n","protected":false},"featured_media":12461,"template":"","project_type":[30,27,32,37],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/07\/Supercuts_MLB_Allstar_Banner-Image-with-Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/07\/Supercuts_MLB_Allstar_Banner-Image-with-Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/07\/Supercuts_MLB_Allstar_Banner-Image-with-Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/07\/Supercuts_MLB_Allstar_Banner-Image-with-Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/07\/Supercuts_MLB_Allstar_Banner-Image-with-Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/07\/Supercuts_MLB_Allstar_Banner-Image-with-Fade.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/07\/Supercuts_MLB_Allstar_Banner-Image-with-Fade.jpg",2048,800,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/07\/Supercuts_MLB_Allstar_Banner-Image-with-Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"For the 90th annual MLB all-star game in Cleveland this summer, Supercuts engaged New-York-based Excel Sports Management to find an all-star team who could activate an experiential marketing event like no other. Premier\u2019s concept presentation knocked it out of the park and won us the assignment to build a custom pop-up hairstyling station from inspiration","_capabilities":["branded-environments","large-format","creative-design","project-management","logistics"],"_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/07\/Supercuts_MLB_Allstar_Feature-Image-v1.jpg","_id_number":"","_description":"An experience for baseball superfans that went to their heads. ","project_types":[{"term_id":30,"name":"Branded Environments","slug":"environments","term_group":0,"term_taxonomy_id":30,"taxonomy":"project_type","description":"","parent":0,"count":38,"filter":"raw","cat_ID":30,"category_count":38,"category_description":"","cat_name":"Branded Environments","category_nicename":"environments","category_parent":0,"is_default":"true"},{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":32,"name":"Installations","slug":"installations","term_group":0,"term_taxonomy_id":32,"taxonomy":"project_type","description":"","parent":0,"count":17,"filter":"raw","cat_ID":32,"category_count":17,"category_description":"","cat_name":"Installations","category_nicename":"installations","category_parent":0,"is_default":""},{"term_id":37,"name":"Retail Graphics","slug":"retail-graphics","term_group":0,"term_taxonomy_id":37,"taxonomy":"project_type","description":"","parent":0,"count":35,"filter":"raw","cat_ID":37,"category_count":35,"category_description":"","cat_name":"Retail Graphics","category_nicename":"retail-graphics","category_parent":0,"is_default":""}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/12460"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/12461"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=12460"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=12460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}