{"id":12563,"date":"2019-08-20T15:37:47","date_gmt":"2019-08-20T22:37:47","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=12563"},"modified":"2021-05-04T16:38:30","modified_gmt":"2021-05-04T23:38:30","slug":"adidas-upper-90-soccer","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/adidas-upper-90-soccer\/","title":{"rendered":"adidas \/ Upper 90 Soccer Center"},"content":{"rendered":"\n

The adidas-sponsored Upper 90 Soccer Center located in Astoria, Queens, NY is much more than a retailer of specialty soccer equipment. It\u2019s an environment devoted to the enjoyment of urban soccer. And Premier Press\u2019 creative team entered the pitch with a complete re-set of their activation space.<\/p>\n\n\n

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Upper 90 Soccer Center<\/a> was undergoing a major renovation intended to showcase adidas, continuing the partnership that began in 2016, and repurpose their existing space to provide the dense urban neighborhood with a much-needed recreation area. The remodel included adding a second soccer field, lobby\/viewing area, party room, gaming center, event lounge, changing room, and caf\u00e9. adidas knew just which players to bring in to accomplish the goal: Premier Press.<\/p>\n\n\n\n

We removed the old graphics from the existing spaces. We patched. We prepped. We primed. And we painted. Then we installed new graphics, all designed to be adidas-and-New-York-centric. That meant capturing the edgy essence of urban soccer.<\/p>\n\n\n\n

Premier\u2019s awesome creative team created a montage of images \u2013 photography, illustration, graphic design, color fields, text, logos, and play diagrams, and then mixed and matched them in graffiti-inspired patterns, punctuated by adidas\u2019s \u201ccreators\u201d theme.<\/p>\n\n\n\n

Thanks to a lot of skillful give and go with our partners at adidas, the re-set was accomplished smoothly and in time for a successful, fun grand opening event.<\/p>\n","protected":false},"excerpt":{"rendered":"

The adidas-sponsored Upper 90 Soccer Center located in Astoria, Queens, NY is much more than a retailer of specialty soccer equipment. It\u2019s an environment devoted to the enjoyment of urban soccer. And Premier Press\u2019 creative team entered the pitch with a complete re-set of their activation space. Upper 90 Soccer Center was undergoing a major<\/p>\n","protected":false},"featured_media":12564,"template":"","project_type":[30,27,32,37],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/08\/U90_Banner-Image-with-Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/08\/U90_Banner-Image-with-Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/08\/U90_Banner-Image-with-Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/08\/U90_Banner-Image-with-Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/08\/U90_Banner-Image-with-Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/08\/U90_Banner-Image-with-Fade.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/08\/U90_Banner-Image-with-Fade.jpg",2048,800,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/08\/U90_Banner-Image-with-Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"The adidas-sponsored Upper 90 Soccer Center located in Astoria, Queens, NY is much more than a retailer of specialty soccer equipment. It\u2019s an environment devoted to the enjoyment of urban soccer. And Premier Press\u2019 creative team entered the pitch with a complete re-set of their activation space. Upper 90 Soccer Center was undergoing a major","_capabilities":["branded-environments","large-format","finishing","creative-design","project-management","logistics"],"_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/08\/U90_Feature-Image-for-Website.jpg","_id_number":"","_description":"Creating a soccer experience in an urban setting.","project_types":[{"term_id":30,"name":"Branded Environments","slug":"environments","term_group":0,"term_taxonomy_id":30,"taxonomy":"project_type","description":"","parent":0,"count":38,"filter":"raw","cat_ID":30,"category_count":38,"category_description":"","cat_name":"Branded Environments","category_nicename":"environments","category_parent":0,"is_default":"true"},{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":32,"name":"Installations","slug":"installations","term_group":0,"term_taxonomy_id":32,"taxonomy":"project_type","description":"","parent":0,"count":17,"filter":"raw","cat_ID":32,"category_count":17,"category_description":"","cat_name":"Installations","category_nicename":"installations","category_parent":0,"is_default":""},{"term_id":37,"name":"Retail Graphics","slug":"retail-graphics","term_group":0,"term_taxonomy_id":37,"taxonomy":"project_type","description":"","parent":0,"count":35,"filter":"raw","cat_ID":37,"category_count":35,"category_description":"","cat_name":"Retail Graphics","category_nicename":"retail-graphics","category_parent":0,"is_default":""}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/12563"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/12564"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=12563"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=12563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}