{"id":12780,"date":"2019-09-20T10:27:15","date_gmt":"2019-09-20T17:27:15","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=12780"},"modified":"2021-05-04T16:40:43","modified_gmt":"2021-05-04T23:40:43","slug":"haus-laboratories-brand-launch-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/haus-laboratories-brand-launch-kit\/","title":{"rendered":"Haus Laboratories Brand Launch Kit"},"content":{"rendered":"
\r\n
\r\n
\r\n
\r\n\r\n
\"\"<\/picture><\/div>
<\/div><\/div>
\"\"<\/picture><\/div>
<\/div><\/div>
\"\"<\/picture><\/div>
<\/div><\/div>
\"\"<\/picture><\/div>
<\/div><\/div>
\"\"<\/picture><\/div>
<\/div><\/div>
\"\"<\/picture><\/div>
<\/div><\/div><\/div>
\r\n <\/svg>
Haus Box<\/div>
<\/div><\/div><\/div>
Haus Box 3<\/div>
<\/div><\/div><\/div>
Haus Box 6<\/div>
<\/div><\/div><\/div>
Haus Box 8<\/div>
<\/div><\/div><\/div>
Haus Box 4<\/div>
<\/div><\/div><\/div>
Haus Box 7<\/div>
<\/div><\/div><\/div> <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
\"previous<\/div><\/div>
\"next<\/div><\/div><\/div><\/div><\/ss3-loader><\/div><\/div>
<\/div><\/div>\n\n\n
<\/div>\n\n\n\n

When Lady Gaga calls, you answer. Her new beauty company, Haus Laboratories, had seen our work, loved it, and invited us to apply our design, engineering, and problem-solving skills to create a \u201chaus\u201d to present her \u201cself-expression tools\u201d to influencers. We gladly accepted. <\/p>\n\n\n\n

Lady Gaga\u2019s dream project had been eagerly anticipated in the beauty world, and on September 17th<\/sup>, 500 selected influencers were finally able to experience the products for themselves. Haus Laboratories collaborated with Premier to create an imposing pyramid-shaped kit to launch the brand.<\/p>\n\n\n\n

Our goal was to express her\nphilosophy of experiencing \u201cself-acceptance through beauty.\u201d The highlight of\nthe kit design is a large laser-cut acrylic sheet that works as an actual\nmirror; an homage to seeing oneself and reflecting on one\u2019s own empowerment.\nThe mirror sits atop a box made of a sturdy chipboard with a turned edge,\nwrapped with matte laminated paper. Inside, a tray holds six dramatic shades\neach of lip gloss, eyeliner, and shimmer nested into a layer of eco-foam. The\ntray is revealed under a chrome-laminated four-color die-cut sleeve, printed\nwith Lady Gaga\u2019s brand statement and a luminous photo of her. <\/p>\n\n\n\n

The technical challenges were threefold: to pack the uniquely shaped box so that it would arrive undamaged, to keep costs under control, and above all, to make the packaging fully curbside recyclable<\/a>. Challenges accepted, challenges met. <\/p>\n\n\n\n

Thanks to the team at Haus\nLabs for sharing our commitment to environmental responsibility, and for their confidence\nin our ability to faithfully reflect their vision.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Lady Gaga calls, you answer. Her new beauty company, Haus Laboratories, had seen our work, loved it, and invited us to apply our design, engineering, and problem-solving skills to create a \u201chaus\u201d to present her \u201cself-expression tools\u201d to influencers. We gladly accepted. Lady Gaga\u2019s dream project had been eagerly anticipated in the beauty world,<\/p>\n","protected":false},"featured_media":12781,"template":"","project_type":[27,31,34,1075,28],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/09\/HausLabs_Banner-Image-with-Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/09\/HausLabs_Banner-Image-with-Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/09\/HausLabs_Banner-Image-with-Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/09\/HausLabs_Banner-Image-with-Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/09\/HausLabs_Banner-Image-with-Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/09\/HausLabs_Banner-Image-with-Fade.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/09\/HausLabs_Banner-Image-with-Fade.jpg",2048,800,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/09\/HausLabs_Banner-Image-with-Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"When Lady Gaga calls, you answer. Her new beauty company, Haus Laboratories, had seen our work, loved it, and invited us to apply our design, engineering, and problem-solving skills to create a \u201chaus\u201d to present her \u201cself-expression tools\u201d to influencers. We gladly accepted. Lady Gaga\u2019s dream project had been eagerly anticipated in the beauty world,","_capabilities":["offset-printing","finishing","packaging","creative-design","project-management","logistics"],"_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/09\/HausLabs_Feature-Image-for-Website.jpg","_id_number":"","_description":"Influencers go gaga over a new beauty collection.","project_types":[{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":34,"name":"Marketing Materials","slug":"marketing-materials","term_group":0,"term_taxonomy_id":34,"taxonomy":"project_type","description":"","parent":0,"count":101,"filter":"raw","cat_ID":34,"category_count":101,"category_description":"","cat_name":"Marketing Materials","category_nicename":"marketing-materials","category_parent":0,"is_default":"true"},{"term_id":1075,"name":"Photo Studio","slug":"photo-studio","term_group":0,"term_taxonomy_id":1075,"taxonomy":"project_type","description":"","parent":0,"count":5,"filter":"raw","cat_ID":1075,"category_count":5,"category_description":"","cat_name":"Photo Studio","category_nicename":"photo-studio","category_parent":0,"is_default":"true"},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/12780"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/12781"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=12780"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=12780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}