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The poster is a creative\nmarvel, and a technical one, too. The die-cut design was so detailed, it would\nhave been impossible to achieve the desired quality by hand or with steel-rule\nequipment. Enter Premier. We took the vector artwork, applied it to a digital\nfile, and fed it into our wide-format Zund rotary cutter. Voila! But there\u2019s\nmore: To hold up to the intricate cuts, the poster had to be printed on\n24-point heavy card stock. Most presses can only take up to 16-point stock. But\nPremier\u2019s four-color IS29 digital press handled it with ease. <\/p>\n\n\n\n
The 64-page brochure was\nno less a triumph. We used two different inks and two different printer set-ups:\nfour-color process UV ink to make sure the color photography held out and\npopped on the uncoated paper, and metallic gold ink to enhance the sheen. The\ncover was a coated sheet with gate folds on both the front and the back. And\nfor the final touch of elegance and subtlety, Premier account director Justin Foeller\nsuggested black saddle-stitch wire (instead of a standard silver staple) for\nthe spine of the brochure. <\/p>\n\n\n\n
It was so popular with the\ninfluencers, Mi Campo asked us to do a second printing.\nAnd it was big hit\nat the 2019 Pacific\nPrinting Industries Association Printrocks! competition, too, winning \u201cBest of Posters, Art\nPrints, and Other Art Reproductions.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"
To launch Constellation Brands\u2019 new tequila brand, Mi Campo hired world-class design firm Sandstrom Partners to create a poster and brochure that would intoxicate even the most jaded influencer. The poster is a creative marvel, and a technical one, too. The die-cut design was so detailed, it would have been impossible to achieve the desired<\/p>\n","protected":false},"featured_media":12987,"template":"","project_type":[29,33,34],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/10\/Micampo-Images-with-Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/10\/Micampo-Images-with-Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/10\/Micampo-Images-with-Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/10\/Micampo-Images-with-Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/10\/Micampo-Images-with-Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/10\/Micampo-Images-with-Fade.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/10\/Micampo-Images-with-Fade.jpg",2048,800,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/10\/Micampo-Images-with-Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Premier","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"To launch Constellation Brands\u2019 new tequila brand, Mi Campo hired world-class design firm Sandstrom Partners to create a poster and brochure that would intoxicate even the most jaded influencer. The poster is a creative marvel, and a technical one, too. The die-cut design was so detailed, it would have been impossible to achieve the desired","_capabilities":["offset-printing","finishing","project-management","print-management","logistics"],"_preview_img":"","_id_number":"","_description":"To launch Constellation Brands' new tequila brand, Mi Campo hired world-class design firm Sandstrom Partners to create a poster and brochure that would intoxicate even the most jaded influencer. Premier Press took on the technical design challenge to create an intricate poster and complimentary brochure.","project_types":[{"term_id":29,"name":"Direct Mail","slug":"direct-mail","term_group":0,"term_taxonomy_id":29,"taxonomy":"project_type","description":"","parent":0,"count":13,"filter":"raw","cat_ID":29,"category_count":13,"category_description":"","cat_name":"Direct Mail","category_nicename":"direct-mail","category_parent":0,"is_default":""},{"term_id":33,"name":"Look Books","slug":"look-books","term_group":0,"term_taxonomy_id":33,"taxonomy":"project_type","description":"","parent":0,"count":31,"filter":"raw","cat_ID":33,"category_count":31,"category_description":"","cat_name":"Look Books","category_nicename":"look-books","category_parent":0,"is_default":""},{"term_id":34,"name":"Marketing Materials","slug":"marketing-materials","term_group":0,"term_taxonomy_id":34,"taxonomy":"project_type","description":"","parent":0,"count":101,"filter":"raw","cat_ID":34,"category_count":101,"category_description":"","cat_name":"Marketing Materials","category_nicename":"marketing-materials","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/12984"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/12987"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=12984"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=12984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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