{"id":13036,"date":"2019-12-16T11:36:12","date_gmt":"2019-12-16T18:36:12","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=13036"},"modified":"2021-05-04T16:45:18","modified_gmt":"2021-05-04T23:45:18","slug":"adidas-x-diplo-seeding-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/adidas-x-diplo-seeding-kit\/","title":{"rendered":"adidas x Diplo seeding kit"},"content":{"rendered":"\n

\u201cDidn\u2019t think I was gonna post this. I\u2019m not an influenc—\nand then I opened it up, and I see that there is a record and a record player!\nBut what does adidas have to do with it? If this thing\u2019s got shoes in it, I\u2019m\ngoing to post.\u201d <\/p>\n\n\n\n

So said John Mayer in a video<\/a> he did, indeed, post. We blew him away.<\/p>\n\n\n\n

To introduce their adidas Originals Osweego shoes, adidas partnered with DJ\/songwriter\/musician\/record producer Diplo. Diplo created the record, adidas created the shoes, and Premier created the seeding kit, which included a working record player.  <\/p>\n\n\n\n

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The popularity of adidas extends beyond athletes to include trendsetters in other fields, especially the urban music scene. Diplo, the prolific collaborator who has worked with the likes of Beyonce, Snoop Dogg, Madonna, and Justin Bieber. <\/p>\n\n\n\n

When adidas asked us to come up with an idea for an influencer kit to celebrate the release, we asked ourselves, \u201cHow does a musician communicate to his audience?\u201d The answer was simple. <\/p>\n\n\n\n

The execution, not so simple. To incorporate a working turntable\ninto a package that would be shipped, we had to make sure the structure was\nsound. We sourced a record player with a spring-mounted platter mechanism, and\nwelded it into the case.<\/p>\n\n\n\n

The box itself is covered in black faux suede printed with gold foil. Inside the lid is a sleeve that holds the LP \u201cHigher Ground, feat. Diplo and the World,\u201d and underneath the record player is a drawer containing a custom bandana, an adidas shirt screen-printed with glow-in-the-dark puffy paint, and, of course, shoes, sized to fit the recipient. <\/p>\n\n\n\n

Finally, the back of the box has a USB port.  John Mayer, again, summing it up: \u201cDoes your\nswag box have an aux out? I don\u2019t think it does.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cDidn\u2019t think I was gonna post this. I\u2019m not an influenc— and then I opened it up, and I see that there is a record and a record player! But what does adidas have to do with it? If this thing\u2019s got shoes in it, I\u2019m going to post.\u201d So said John Mayer in a<\/p>\n","protected":false},"featured_media":13037,"template":"","project_type":[28,27,31,34],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/11\/adidas_Diplo_Banner-Image-for-Mailchimp.jpg",1200,469,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/11\/adidas_Diplo_Banner-Image-for-Mailchimp-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/11\/adidas_Diplo_Banner-Image-for-Mailchimp-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/11\/adidas_Diplo_Banner-Image-for-Mailchimp-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/11\/adidas_Diplo_Banner-Image-for-Mailchimp-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/11\/adidas_Diplo_Banner-Image-for-Mailchimp.jpg",1200,469,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/11\/adidas_Diplo_Banner-Image-for-Mailchimp.jpg",1200,469,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/11\/adidas_Diplo_Banner-Image-for-Mailchimp-800x469.jpg",800,469,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"\u201cDidn\u2019t think I was gonna post this. I\u2019m not an influenc— and then I opened it up, and I see that there is a record and a record player! But what does adidas have to do with it? If this thing\u2019s got shoes in it, I\u2019m going to post.\u201d So said John Mayer in a","_capabilities":["offset-printing","digital-printing","finishing","packaging","creative-design","project-management","logistics"],"_preview_img":"","_id_number":"","_description":"adidas introduces a shoe with an audio experience.","project_types":[{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":34,"name":"Marketing Materials","slug":"marketing-materials","term_group":0,"term_taxonomy_id":34,"taxonomy":"project_type","description":"","parent":0,"count":101,"filter":"raw","cat_ID":34,"category_count":101,"category_description":"","cat_name":"Marketing Materials","category_nicename":"marketing-materials","category_parent":0,"is_default":"true"},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/13036"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/13037"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=13036"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=13036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}