{"id":13298,"date":"2020-01-20T14:36:26","date_gmt":"2020-01-20T21:36:26","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=13298"},"modified":"2021-05-04T17:14:03","modified_gmt":"2021-05-05T00:14:03","slug":"adidas-dicks-sporting-goods-earn-your-spotlight-seeding-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/adidas-dicks-sporting-goods-earn-your-spotlight-seeding-kit\/","title":{"rendered":"adidas\/Dick\u2019s Sporting Goods \u201cEarn Your Spotlight\u201d Seeding Kit\u00a0"},"content":{"rendered":"\n

\u201cEarn Your Spotlight\u201d is an ongoing and overarching adidas campaign highlighting their line of training apparel exclusively offered at Dick\u2019s Sporting Goods (DSG). It\u2019s an agile and versatile campaign, with ever-changing content, specific to featured athletes and apparel items. The key  was to create an \u201cevergreen\u201d  influencer kit that could accommodate a high level of customization. <\/p>\n\n\n\n

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Our game plan was this: to create a form factor that was adaptable for various products, allowed for custom video content for different recipients, and would deliver long-lasting value for our clients. <\/p>\n\n\n\n

We achieved it by creating a locker-room experience in a box. <\/p>\n\n\n\n

It\u2019s a tapered carrying case with yellow tape graphics around the perimeter,\nand a black matte surface designed to look like a chalkboard. <\/p>\n\n\n\n

Open the hinged door and a dynamic video featuring pro athletes in\nhigh-performance training mode begins to play, getting you amped and ready to\nwork. Recipient-specific base layer apparel and footwear are housed behind hinged\ncompartment doors. <\/p>\n\n\n\n

Thanks to adidas and DSG for the partnership and inspiring\nathletes everywhere.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cEarn Your Spotlight\u201d is an ongoing and overarching adidas campaign highlighting their line of training apparel exclusively offered at Dick\u2019s Sporting Goods (DSG). It\u2019s an agile and versatile campaign, with ever-changing content, specific to featured athletes and apparel items. The key  was to create an \u201cevergreen\u201d  influencer kit that could accommodate a high level of<\/p>\n","protected":false},"featured_media":13300,"template":"","project_type":[27,31,34,28],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/adidas_dsg_Banner-Image-with-Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/adidas_dsg_Banner-Image-with-Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/adidas_dsg_Banner-Image-with-Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/adidas_dsg_Banner-Image-with-Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/adidas_dsg_Banner-Image-with-Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/adidas_dsg_Banner-Image-with-Fade-1536x600.jpg",1536,600,true],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/adidas_dsg_Banner-Image-with-Fade-2048x800.jpg",2048,800,true],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/adidas_dsg_Banner-Image-with-Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"\u201cEarn Your Spotlight\u201d is an ongoing and overarching adidas campaign highlighting their line of training apparel exclusively offered at Dick\u2019s Sporting Goods (DSG). It\u2019s an agile and versatile campaign, with ever-changing content, specific to featured athletes and apparel items. The key  was to create an \u201cevergreen\u201d  influencer kit that could accommodate a high level of","_capabilities":["offset-printing","finishing","packaging","creative-design","project-management","logistics"],"_preview_img":"","_id_number":"","_description":"\u201cEarn Your Spotlight\u201d Seeding Kit: Opening doors to the training secrets of elite athletes. ","project_types":[{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":34,"name":"Marketing Materials","slug":"marketing-materials","term_group":0,"term_taxonomy_id":34,"taxonomy":"project_type","description":"","parent":0,"count":101,"filter":"raw","cat_ID":34,"category_count":101,"category_description":"","cat_name":"Marketing Materials","category_nicename":"marketing-materials","category_parent":0,"is_default":"true"},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/13298"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/13300"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=13298"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=13298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}