{"id":13305,"date":"2020-01-20T14:43:02","date_gmt":"2020-01-20T21:43:02","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=13305"},"modified":"2021-05-04T17:11:19","modified_gmt":"2021-05-05T00:11:19","slug":"red-bull-2019-winter-edition-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/red-bull-2019-winter-edition-kit\/","title":{"rendered":"Red Bull 2019 winter edition kit"},"content":{"rendered":"\n

\u201cPlum Twist.\u201d Sounds delicious, doesn\u2019t it? It was Red Bull\u2019s special edition energy drink for the winter of 2019. They asked Premier Press to make it look as special as it tasted, with a \u201cturnkey tool for the Red Bull brand and sales team to leverage.\u201d We created a holiday gift package with a dramatic reveal. <\/p>\n\n\n\n

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The box is dressed up like a Christmas present, with snowy white paper and a printed foil bow. And like every good gift, what\u2019s inside is a wonderful surprise. When you lift the outer box, the sides of the inner box fall open and the Red Bull can is illuminated from below with a LED light.  <\/p>\n\n\n\n

A magnet mechanism activates the light when the box opens,\nand turns it off when the box is closed. Impressive to be sure, but that wasn\u2019t\nthe only technical issue we had to solve.   <\/p>\n\n\n\n

We also had to match the unique plum color and metallic look\nfor the sides of the inner box.  Our\nsolution was to create a custom color, printed with a four-color process on top\nof a silver laminate paper.<\/p>\n\n\n\n

In order not to reveal the metallic plum color until the box\nwas opened, we covered the box with an opaque soft-touch 95-pound Plike white\ntext paper. And the metallic bow is dye-cut, foil-stamped, and added onto the\nwhite paper. <\/p>\n\n\n\n

Thanks to Red Bull for this tasty project!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cPlum Twist.\u201d Sounds delicious, doesn\u2019t it? It was Red Bull\u2019s special edition energy drink for the winter of 2019. They asked Premier Press to make it look as special as it tasted, with a \u201cturnkey tool for the Red Bull brand and sales team to leverage.\u201d We created a holiday gift package with a dramatic<\/p>\n","protected":false},"featured_media":13306,"template":"","project_type":[27,31,34],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/redbull_winter_Banner-Image-with-Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/redbull_winter_Banner-Image-with-Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/redbull_winter_Banner-Image-with-Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/redbull_winter_Banner-Image-with-Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/redbull_winter_Banner-Image-with-Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/redbull_winter_Banner-Image-with-Fade-1536x600.jpg",1536,600,true],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/redbull_winter_Banner-Image-with-Fade-2048x800.jpg",2048,800,true],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/01\/redbull_winter_Banner-Image-with-Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"\u201cPlum Twist.\u201d Sounds delicious, doesn\u2019t it? It was Red Bull\u2019s special edition energy drink for the winter of 2019. They asked Premier Press to make it look as special as it tasted, with a \u201cturnkey tool for the Red Bull brand and sales team to leverage.\u201d We created a holiday gift package with a dramatic","_capabilities":["offset-printing","finishing","packaging","creative-design","project-management","logistics"],"_preview_img":"","_id_number":"","_description":"Red Bull delivers a warm glow on a wintry day.","project_types":[{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":34,"name":"Marketing Materials","slug":"marketing-materials","term_group":0,"term_taxonomy_id":34,"taxonomy":"project_type","description":"","parent":0,"count":101,"filter":"raw","cat_ID":34,"category_count":101,"category_description":"","cat_name":"Marketing Materials","category_nicename":"marketing-materials","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/13305"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/13306"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=13305"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=13305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}