{"id":13547,"date":"2020-03-25T13:56:32","date_gmt":"2020-03-25T20:56:32","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=13547"},"modified":"2021-04-13T11:38:56","modified_gmt":"2021-04-13T18:38:56","slug":"pepsi-black-listed-super-bowl-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/pepsi-black-listed-super-bowl-kit\/","title":{"rendered":"Pepsi \u201cBlack-listed\u201d Super Bowl Kit"},"content":{"rendered":"\n

If you watched Super Bowl LIV, you were no doubt blown away by Missy Elliott and H.E.R.\u2019s performance of their \u201cPaint it Black\u201d remix in a commercial introducing the new matte black Pepsi Zero Sugar can. And if you\u2019re an influencer, you got a free sample of the Pepsi and<\/em> the song, in a presentation kit designed and produced by Premier Press. <\/p>\n\n\n\n

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The\nnew Pepsi Zero can hit the markets in January, 2020, so the Super Bowl was the\nperfect time to make a splash. Pepsi sponsored the half-time show, and asked media\nagency TracyLocke to help spread the buzz to influencers and the media.  <\/p>\n\n\n\n

The\nresult was a turned edge case that sits on \u201cfeet\u201d and is wrapped in a\nsoft-touch matte black, with the Pepsi logo printed in black gloss foil. Opening\nthe top automatically activates a high-quality audio MP3 of the \u201cPaint it\nBlack\u201d song, while a turntable spins with an imbedded Pepsi can, as Missy\nElliott and H.E.R., all in black and holding Pepsi Zero cans, look on from a\nphoto in the box lid. <\/p>\n\n\n\n

A\nsecond level in the case has drawer with a matte black aluminum pull, and\ninside is a can of Pepsi Zero Sugar, a pair of headphones, and a speaker. <\/p>\n\n\n\n

Premier\ndesigned and engineered the custom turntable using acrylic materials and a\n3D-printed collar to connect the turntable to the motor underneath the box. We\nalso built a protective shipping carton that floated the whole mechanism inside\nanother box with reinforced corners to protect it. <\/p>\n\n\n\n

Working with TracyLocke was a pleasure. To\nparaphrase the Pepsi commercial, everything about the project was \u201cdone right.\nThat\u2019s what we like.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

If you watched Super Bowl LIV, you were no doubt blown away by Missy Elliott and H.E.R.\u2019s performance of their \u201cPaint it Black\u201d remix in a commercial introducing the new matte black Pepsi Zero Sugar can. And if you\u2019re an influencer, you got a free sample of the Pepsi and the song, in a presentation kit designed and produced by Premier Press. <\/p>\n","protected":false},"featured_media":13548,"template":"","project_type":[27,31,1075,28],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/Pepsi_zero_Banner_Image_with_Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/Pepsi_zero_Banner_Image_with_Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/Pepsi_zero_Banner_Image_with_Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/Pepsi_zero_Banner_Image_with_Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/Pepsi_zero_Banner_Image_with_Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/Pepsi_zero_Banner_Image_with_Fade-1536x600.jpg",1536,600,true],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/Pepsi_zero_Banner_Image_with_Fade-2048x800.jpg",2048,800,true],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/Pepsi_zero_Banner_Image_with_Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Tod Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"If you watched Super Bowl LIV, you were no doubt blown away by Missy Elliott and H.E.R.\u2019s performance of their \u201cPaint it Black\u201d remix in a commercial introducing the new matte black Pepsi Zero Sugar can. And if you\u2019re an influencer, you got a free sample of the Pepsi and the song, in a presentation…","_capabilities":["offset-printing","digital-printing","finishing","packaging","creative-design","project-management","print-management","logistics"],"_preview_img":"","_id_number":"","_description":"Pepsi collaborated with H.E.R. and Missy Elliot for a Super Bowl LIV commercial, and Premier Press got the pleasure of creating a presentation kit that showed off their remix of \"Paint it Black\" as well as the new matte black Pepsi Zero can.","project_types":[{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":1075,"name":"Photo Studio","slug":"photo-studio","term_group":0,"term_taxonomy_id":1075,"taxonomy":"project_type","description":"","parent":0,"count":5,"filter":"raw","cat_ID":1075,"category_count":5,"category_description":"","cat_name":"Photo Studio","category_nicename":"photo-studio","category_parent":0,"is_default":"true"},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/13547"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/13548"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=13547"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=13547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}