{"id":13549,"date":"2020-03-25T13:59:45","date_gmt":"2020-03-25T20:59:45","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=13549"},"modified":"2021-05-04T13:45:44","modified_gmt":"2021-05-04T20:45:44","slug":"jordan-x-xbox-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/jordan-x-xbox-kit\/","title":{"rendered":"Jordan x Xbox Kit"},"content":{"rendered":"\n

Top media agencies and celebrities received a big (as in large and heavy) surprise for the NBA All-Star Weekend in Chicago this year: a pair of Jordan III shoes, an Xbox console, and two controllers \u2013 all in a dramatic presentation box created by Premier Press and Tripleclix.<\/p>\n\n\n\n

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Premier was tasked to create two different tier\nkits to show off the collaboration between Jordan and Xbox. <\/strong><\/p>\n\n\n\n

One was a fire-red turned-edge box with an Xbox\nlogo on one side of the lid, and the Jordan logo on the other side. The lid has\na subtle red-on-red iconic elephant print, and opens along diagonal-cut flaps\nto reveal the shoes, console, and Jordan-branded controllers nestled into a\nblack foam interior. <\/p>\n\n\n\n

Impressive in its own right. But wait until you\nhear about the Tier One celebrity kit.<\/p>\n\n\n\n

The Tier One box is a custom red and black\nlogo-imprinted wooden cube with a locking carrying handle on the top. When the\nhandle is unlocked, the entire box lifts off to reveal a custom-constructed\nwooden fixture that holds the items. The console is tucked vertically inside a\ntower, with woven straps to pull it out. And on each side of the tower, one\nshoe and one console is held on with Velcro straps. <\/p>\n\n\n\n

As always, it was an exciting challenge for our\ndesign and engineering teams, and an honor to have our work play a part in this\nimportant annual NBA event. <\/p>\n","protected":false},"excerpt":{"rendered":"

Top media agencies and celebrities received a big (as in large and heavy) surprise for the NBA All-Star Weekend in Chicago this year: a pair of Jordan III shoes, an Xbox console, and two controllers \u2013 all in a dramatic presentation box created by Premier Press and Tripleclix. Premier was tasked to create two different<\/p>\n","protected":false},"featured_media":13550,"template":"","project_type":[28,27,31,34],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/xbox_Jordan_Banner_Image_with_Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/xbox_Jordan_Banner_Image_with_Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/xbox_Jordan_Banner_Image_with_Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/xbox_Jordan_Banner_Image_with_Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/xbox_Jordan_Banner_Image_with_Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/xbox_Jordan_Banner_Image_with_Fade-1536x600.jpg",1536,600,true],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/xbox_Jordan_Banner_Image_with_Fade-2048x800.jpg",2048,800,true],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/03\/xbox_Jordan_Banner_Image_with_Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Top media agencies and celebrities received a big (as in large and heavy) surprise for the NBA All-Star Weekend in Chicago this year: a pair of Jordan III shoes, an Xbox console, and two controllers \u2013 all in a dramatic presentation box created by Premier Press and Tripleclix. Premier was tasked to create two different","_capabilities":["offset-printing","digital-printing","finishing","packaging","creative-design","project-management","print-management","logistics"],"_preview_img":"","_id_number":"","_description":"Name your game: Electronic sport or physical sport? Or both. ","project_types":[{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":34,"name":"Marketing Materials","slug":"marketing-materials","term_group":0,"term_taxonomy_id":34,"taxonomy":"project_type","description":"","parent":0,"count":101,"filter":"raw","cat_ID":34,"category_count":101,"category_description":"","cat_name":"Marketing Materials","category_nicename":"marketing-materials","category_parent":0,"is_default":"true"},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/13549"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/13550"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=13549"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=13549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}