{"id":13930,"date":"2020-06-19T09:42:30","date_gmt":"2020-06-19T16:42:30","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=13930"},"modified":"2020-06-23T16:22:55","modified_gmt":"2020-06-23T23:22:55","slug":"murad-vita-c-influencer-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/murad-vita-c-influencer-kit\/","title":{"rendered":"Murad Vita-C Influencer Kit"},"content":{"rendered":"\n

To introduce their two new Environmental Shield\u2122 Vita-C skincare products, Murad partnered with Premier using a twofold strategy for their influencer kits. We wanted to break through the quarantine doldrums with a fun, uplifting package design. And we wanted to reach the greatest number of influencers, with a two-tiered execution of the kit that would make the most impact.<\/p>\n\n\n\n

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The products feature \u201cgold-stabilized vitamin C\u201d to \u201cturn on brighter skin from the inside out.\u201d What could be more cheerful than that? Naturally, we went with a sunny orange theme.<\/p>\n\n\n\n

The first-tier box includes the two Murad products, a high-performance Vitamix blender, and ten Liquid Gold ready-to-blend smoothie kits by REVIVE Superfoods. There was one twist; the smoothie kits had to remain frozen during transit! No problem. We built a kit using dry ice.<\/p>\n\n\n\n

The second tier is a big, bold, beautiful vinyl tote in the shape of an orange slice. Inside are the two Murad products and a Solo\u00ae portable blender.<\/p>\n\n\n\n

In keeping with Murad\u2019s and Premier\u2019s commitment to the environment, both kits use materials made from post-consumer waste. And the blenders and cooler bags are, of course, reusable for years to come.<\/p>\n\n\n\n

We\u2019re happy to say that Murad received glowing feedback from beauty influencers, and reported the campaign to be very successful.<\/p>\n\n\n\n

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To introduce their two new Environmental Shield\u2122 Vita-C skincare products, Murad partnered with Premier using a twofold strategy for their influencer kits. We wanted to break through the quarantine doldrums with a fun, uplifting package design. And we wanted to reach the greatest number of influencers, with a two-tiered execution of the kit that would<\/p>\n","protected":false},"featured_media":13932,"template":"","project_type":[31,27,28],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/06\/Murad_Banner-Image-with-Fade.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/06\/Murad_Banner-Image-with-Fade-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/06\/Murad_Banner-Image-with-Fade-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/06\/Murad_Banner-Image-with-Fade-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/06\/Murad_Banner-Image-with-Fade-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/06\/Murad_Banner-Image-with-Fade-1536x600.jpg",1536,600,true],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/06\/Murad_Banner-Image-with-Fade-2048x800.jpg",2048,800,true],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2020\/06\/Murad_Banner-Image-with-Fade-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"To introduce their two new Environmental Shield\u2122 Vita-C skincare products, Murad partnered with Premier using a twofold strategy for their influencer kits. We wanted to break through the quarantine doldrums with a fun, uplifting package design. And we wanted to reach the greatest number of influencers, with a two-tiered execution of the kit that would","_capabilities":["offset-printing","digital-printing","finishing","packaging","direct-mail","creative-design","project-management","print-management","logistics"],"_preview_img":"","_id_number":"","_description":"Murad believes that \u201cskincare is healthcare.\u201d In that spirit, they introduced two new Vitamin-C-based skincare products along with items designed to keep people healthy on the inside, too. They partnered with Vitamix, REVIVE Superfoods, and Vitamer for two special kits ","project_types":[{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/13930"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/13932"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=13930"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=13930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}