{"id":14972,"date":"2021-05-20T17:23:32","date_gmt":"2021-05-21T00:23:32","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=14972"},"modified":"2021-11-17T12:24:16","modified_gmt":"2021-11-17T20:24:16","slug":"snoop-dogg-19-crimes-dogg-house-gift-box-1","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/snoop-dogg-19-crimes-dogg-house-gift-box-1\/","title":{"rendered":"Snoop Dogg 19 Crimes Dogg House"},"content":{"rendered":"\n

For their first California red wine blend, Australian brand 19 Crimes asked Snoop Dogg to put his name and face on the label.  The launch of Snoop Cali Red demanded a spectacular introduction, in keeping with the irreverent vibe of both brands. So the Cashmere agency asked Premier Press to jump in. We conceived, built, branded, assembled, and shipped a 40-pound Dogg House gift box to each member of an exclusive group of Snoop\u2019s crew.<\/p>\n\n\n

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This was quite the elaborate project. It\u2019s big, heavy, and contains breakable items, so we engineered and built a custom double-walled shipping box with special foam corners. Much of the package had to be painstakingly custom built \u2013 including adding the shingles on the Dogg House and hand-painting the features on the Snoop bobble-head bottle stopper.<\/p>\n\n\n\n

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