{"id":15063,"date":"2021-06-22T17:07:02","date_gmt":"2021-06-23T00:07:02","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=15063"},"modified":"2021-11-17T12:24:08","modified_gmt":"2021-11-17T20:24:08","slug":"bryson-tiller-event-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/bryson-tiller-event-kit\/","title":{"rendered":"Bryson Tiller Event Kit"},"content":{"rendered":"\n

Five years ago, Bryson Tiller caused a sensation with his debut album, Trapsoul. Today, he pays homage to the things that inspire him \u2013 baseball and music \u2013 with three live-streamed concerts called the \u201c2021 Trapsoul World Series.\u201d His alias, Pen Griffey, combines his love of the great MLB star and of writing music.<\/p>\n\n\n\n

To promote the event, he assembled a team of homerun hitters: creative agency Elle Empire, partners Just a Regular Day and Moment House, sponsor Jack Daniels Tennessee Honey, and Premier Press.<\/p>\n\n\n

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Jack Daniels Whisky Box<\/div>
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influencer kit elle empire jack daniels contents shirt<\/div>
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Elle Empire had an idea for a baseball-themed \u201cinvitation,\u201d that would look and feel like something one might get at a baseball game, and be hand-delivered to a select group of influencers. Elle knew that the team at Premier were the ones who could pull it off.<\/p>\n\n\n\n

The box is major league. It\u2019s nearly two feet high, and looks like a cross between a sports magazine\/event program and a personal concession stand. Pen Griffey graces the cover in a Trapsoul baseball uniform. The box opens out in three flaps: one containing the \u201cticket\u201d to the live-streamed event series with a QR code, and the other two housing \u201cBryson\u2019s Baseball Essentials\u201d \u2013 a Trapsoul jersey, a bag of Bryson\u2019s favorite Grippo\u2019s chips, a baseball card, and a bottle of Jack Daniels Tennessee Honey with a glass, a shaker, all the other ingredients, and a recipe for an Overdrive cocktail.<\/p>\n\n\n\n

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A post shared by The Elle Empire (@theelleempire)<\/a><\/p><\/div><\/blockquote>