{"id":15117,"date":"2021-07-22T08:21:50","date_gmt":"2021-07-22T15:21:50","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=15117"},"modified":"2021-10-12T13:59:52","modified_gmt":"2021-10-12T20:59:52","slug":"influencer-box-pacifica-beauty-vegan-collagen-mascara","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/influencer-box-pacifica-beauty-vegan-collagen-mascara\/","title":{"rendered":"Pacifica Beauty Vegan Collagen Mascara Box"},"content":{"rendered":"\n

When it comes to mascara, we want all the fluff we can get, but we want it to come from a company of substance. Pacifica Beauty is an American brand that makes cruelty-free products from natural, non-toxic, vegan ingredients, in recyclable containers. <\/p>\n\n\n\n

So naturally, when they introduce a new product, it should come in a package that has a big impact on influencers, and a tiny impact on the environment. In the case of their new Vegan Collagen Fluffy Lash Mascara and Lash Primer + Serum, that package was a cloud, created by Premier Press. <\/p>\n\n\n

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Our design team was inspired by all things fluffy \u2013 clouds, bunnies (on whom the product would never be tested), and the soft color palette of the brand.  <\/p>\n\n\n\n

The interior of the box comes together in a clever origami fold, with die-cut cloud-shaped edges.  Lift the lid, and it falls open to reveal the cloud, with the mascara floating inside. The primer\/serum is in a small pull-out door under the cloud.  <\/p>\n\n\n\n

Everything was custom \u2013 the large cube-shaped box made\u00a0of\u00a024pt C1S stock with water-soluble coating and soy inks, the\u00a0outside shipper, the sealing tape and directional sticker on the outside, and the cloud.\u00a0The challenge\u00a0was to\u00a0find\u00a0a material that was not only sustainable, but that would stay in place without having to add a non-environmentally-friendly adhesive. We\u00a0came up with\u00a0a\u00a0100% cotton fiber batting\u00a0that met those criteria, and was also, of course, vegan.\u00a0\u00a0<\/p>\n\n\n\n

Everything is curbside-recyclable, including the glass vials that contain the product itself.  <\/p>\n\n\n\n

Beauty influencers love the mascara and the presentation, and are raving about it on social media. <\/p>\n\n\n\n

One said about the box: \u201cThat is so cute! They pay attention to detail!\u201d<\/em> <\/p>\n\n\n\n

And about the product: \u201cFluffy, feathery, fluttery lashes? That\u2019s all we need in life.\u201d<\/em>  <\/p>\n\n\n\n

So true. <\/p>\n\n\n\n

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