{"id":15371,"date":"2021-11-22T10:06:52","date_gmt":"2021-11-22T18:06:52","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=15371"},"modified":"2022-05-26T16:51:07","modified_gmt":"2022-05-26T23:51:07","slug":"premier-brings-soul-train-back-to-the-bet-soul-train-music-awards","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/premier-brings-soul-train-back-to-the-bet-soul-train-music-awards\/","title":{"rendered":"Soul Train Influencer Packaging"},"content":{"rendered":"\n

The BET Soul Train Music Awards is an annual music awards show honoring the best in African-American culture, music and entertainment. Every year fans across the globe look forward to its soulful performances, tributes and special appearances from entertainment’s biggest stars.<\/p>\n\n\n\n

At Premier we looked forward to something different \u2013 the months leading up to the event. It\u2019s in this window where we got to push our creativity to the limits to design influencer boxes for 65 industry professionals and music insiders.<\/p>\n\n\n

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Paying Homage to 70s Roots<\/h2>\n\n\n\n

Named after the hit American music variety television show, Soul Train, it was only fitting that the influencer box be appropriately 70s themed.<\/p>\n\n\n\n

Team Epiphany, the client, worked in tandem with our design team to acquire 70s themed items that we would then design the box around. The goal was to hand-select items that paid homage to the decade, all sourced from local black-owned business.<\/p>\n\n\n\n

The items selected to be included were:<\/p>\n\n\n\n