{"id":15724,"date":"2022-05-24T13:16:35","date_gmt":"2022-05-24T20:16:35","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=15724"},"modified":"2023-08-25T12:56:12","modified_gmt":"2023-08-25T19:56:12","slug":"magic-the-gathering-new-product-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/magic-the-gathering-new-product-kit\/","title":{"rendered":"Magic: The Gathering New Product Kit"},"content":{"rendered":"\n

For decades, millions of dedicated fans have collected Magic: The Gathering<\/a> cards in an effort to vanquish their opponent and claim victory in the fictional world dubbed The Metaverse.<\/p>\n\n\n\n

Where other card games are sold as a single packaged product, Magic cards come in randomized packs, similar to collectible Baseball or Pok\u00e9mon cards.<\/p>\n\n\n

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Kamigawa Neon Dynasty Social17<\/div>
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But, let us back up. Magic: The Gathering is a strategy card game that allows its players to summon ferocious creatures, cast spells, and draw upon the powers of mystical artifacts in an effort to win against their opponents.<\/p>\n\n\n\n

Having some MTG players in our midst, you can guess we were pretty excited to be tasked with creating both the hype and product kit for their newest card release.<\/p>\n\n\n\n

Experience Kamigawa: Neon Dynasty<\/h2>\n\n\n\n

Our friends at Tripleclix<\/a> approached us sharing the concept for the new card set to be titled Kamigawa: Neon Dynasty. We created the kit packaging and managed the fulfillment.<\/p>\n\n\n\n

Armed with a design deck, our team set to work designing the artwork and packaging look shown below.<\/p>\n\n\n\n

Both kits were created with corrugate materials and were 100% recyclable outside of the contents inside each box. <\/p>\n\n\n\n

The box was created to mirror the new kingdom, players, and artifacts set to enter the game. Printed with our wide-format printer using 4 color-process that allowed for vibrant colors that matched the Kamigawa branding.<\/p>\n\n\n\n

Hype Kit<\/h3>\n\n\n\n

Upon opening, fans were greeted with an acrylic topper etched with the new Kamigawa graphics, and inside were:<\/p>\n\n\n\n