{"id":16330,"date":"2023-05-17T11:47:18","date_gmt":"2023-05-17T18:47:18","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=16330"},"modified":"2023-08-25T13:03:48","modified_gmt":"2023-08-25T20:03:48","slug":"dale-tu-seeding-kit","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/dale-tu-seeding-kit\/","title":{"rendered":"Dale T\u00fa,\u00a0 A Call for Creators to Embrace Their Latin Culture"},"content":{"rendered":"\n

A myriad of brightly colored gifts, each chosen to evoke fond childhood memories of a Latin American home. A campaign of respect, honoring the creators who push their culture forward with content their communities love. <\/p>\n\n\n\n

This seeding kit launched Dale T\u00fa, a $1 billion initiative to build inclusive places for Latinx and Hispanic artists, storytellers and changemakers to thrive. It is the brainchild of Facebook\u2019s parent company, Meta.<\/p>\n\n\n

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As inspiration for creating what is new and relevant now, prospective Dela T\u00fa<\/a> creators received a seeding kit\u2014a nostalgic embrace of a shared Latino childhood culture. This lighthearted bundle of small treasures included little stickers, enamel pins and candies, a tall candle to ignite creativity, fun socks, a woven throw, a Y2K edition of Loteria, a beloved bingo-like game of chance, six discs of delicious Mexican chocolate, and Colombian coffee to be brewed in a classic cafetera (Spanish for \u201ccoffee maker\u201d), just like the one abuelas kept on their stovetop.<\/p>\n\n\n\n

\u201cWhen I was given the prompt for this project, the main word was energy. Automatically I thought of energy you share with others, with yourself, with the environment, and with the universe.\u201d<\/p>Ruby “Broobs” Marquez<\/cite><\/blockquote><\/figure>\n\n\n\n

The collection of gifts is delivered in a thematic weekender bag, boldly designed by San Francisco collage artist Ruby Marquez, better known as \u201cBroobs.\u201d When asked to be a part of the project, he responded in a way that captured the true spirit of the campaign: \u201cWhen I was given the prompt for this project, the main word was energy. Automatically I thought of energy you share with others, with yourself, with the environment, and with the universe. All the energy you give into this world will live on.\u201d <\/p>\n\n\n\n

Ruby’s statement is so Dale T\u00fa which, in colloquial speak, means \u201cyour turn\u201d or \u201cyou give it a go.\u201d<\/p>\n\n\n\n

Dale T\u00fa Influencer Kit<\/h2>\n\n\n\n

Premier Press, like Ruby Marquez, welcomes projects that provide energy for positive change and is pleased to be part of the Dale T\u00fa campaign production.<\/p>\n\n\n\n

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  • The bold Ruby Marquez collage is printed on the material for the weekender, custom cut, sewn, and zippered.<\/li>\n\n\n\n
  • The custom box for the cafetera, the colorful stickers, and an insert card that gives short summary of Dale T\u00fa is printed. The color is expertly managed to ensure optimal consistency across different substrates.<\/li>\n\n\n\n
  • All the pieces are pulled together and delivered in the striking bag filled with gifts to all the creators on the list.<\/li>\n<\/ul>\n\n\n\n

    If giving creators new revenue streams for the content they create on Facebook and Instagram helps move the Latin culture forward, wherever it lives, Dale T\u00fa will have succeeded in its mission.<\/p>\n","protected":false},"excerpt":{"rendered":"

    This seeding kit launched Meta\u2019s ambitious Dale T\u00fa initiative to build inclusive places for Latinx and Hispanic artists and storytellers.<\/p>\n","protected":false},"featured_media":16341,"template":"","project_type":[31,28],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/05\/Dale-Tu-seeding-kit-banner-photo.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/05\/Dale-Tu-seeding-kit-banner-photo-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/05\/Dale-Tu-seeding-kit-banner-photo-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/05\/Dale-Tu-seeding-kit-banner-photo-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/05\/Dale-Tu-seeding-kit-banner-photo-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/05\/Dale-Tu-seeding-kit-banner-photo-1536x600.jpg",1536,600,true],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/05\/Dale-Tu-seeding-kit-banner-photo-2048x800.jpg",2048,800,true],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/05\/Dale-Tu-seeding-kit-banner-photo-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"This seeding kit launched Meta\u2019s ambitious Dale T\u00fa initiative to build inclusive places for Latinx and Hispanic artists and storytellers.","_capabilities":["branded-merchandise","custom-apparel","large-format","project-management"],"_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/05\/Dale-Tu-seeding-kit-preview-image.jpg","_id_number":"221128","_description":"The Dale T\u00fa seeding kit launches Meta\u2019s ambitious initiative to build inclusive places for Latinx and Hispanic artists and storytellers.","project_types":[{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/16330"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/16341"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=16330"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=16330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}