{"id":16363,"date":"2023-06-20T18:29:21","date_gmt":"2023-06-21T01:29:21","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=16363"},"modified":"2023-08-25T12:45:46","modified_gmt":"2023-08-25T19:45:46","slug":"gatorade-salutes-athletes-with-creative-gifts","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/gatorade-salutes-athletes-with-creative-gifts\/","title":{"rendered":"Gatorade Salutes Athletes With Creative Gifts"},"content":{"rendered":"\n

What does it take for a strong athlete to become an athletic superstar?<\/p>\n\n\n\n

As inspiration for the next generation of athletes, Gatorade asked some of the country\u2019s best-known names in sports to share their personal formulas for performance. <\/em>Their answers were colorfully captured in designs for the Gx Fuel Tomorrow Collection<\/em><\/strong> of Gatorade bottles. To send a big thanks to the two best-in-class athletes at the heart of the campaign, Gatorade turned to the creators and makers at Premier Press to produce customized gift presentations representing their respective games.<\/p>\n\n\n

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Premier Press has built a reputation for executing challenging design assignments and cleverly configured custom packaging (you should see our library!). This project proved to be no exception.<\/p>\n\n\n\n

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For Las Vegas Aces player Candace Parker, widely regarded as one of the greatest WNBA players of all time by the Women\u2019s National Basketball Association, we had a basketball hand-painted with artwork depicting her Formula for Performance<\/em><\/strong>. Look closely and you\u2019ll see her mindset is one of positive energy, movement, and flow. In her words, “Left foot. Right foot. Breathe. Repeat.”<\/p>\n<\/div><\/div>\n\n\n\n

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Designated hitter and right fielder for the Philadelphia Phillies, Bryce Harper\u2019s Formula for Performance<\/em><\/strong> is a fusion of his disciplines. Notice the clock\/arrow to represent routine, an anvil for hard work, clasped hands for teamwork, a dumbbell for exercise, bats and balls for practice, water droplets for hydration, and leaves for nutrition. The artwork was adapted and then hand-painted on baseball bats.<\/p>\n<\/div>

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Both athletes received their signature Gatorade bottles in custom-fabricated, thematic presentation cases.<\/p>\n\n\n\n

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  • Innovative packaging was required to deliver the 30-ounce bottle from Gatorade\u2019s Gx Fuel Tomorrow Collection <\/em><\/strong>along with the customized gifts.<\/li>\n\n\n\n
  • The original artwork was provided and then adapted by the Premier creative department for its various iterations, applied and hand-painted.<\/li>\n\n\n\n
  • We fabricated 13\u201d wide x  11\u201d tall x 6\u201d deep metal presentation cases, each fitted with an elevated shelf; a see-through acrylic tops reveals the Gatorade\u2019s Gx hydration bottle.<\/li>\n<\/ul>\n\n\n\n

    This Gatorade promotion was fun, fast-tracked, and made for a happy client. Hats off to our Premier team of experts who turned all of this around in less than two weeks, ready for white glove delivery.<\/p>\n","protected":false},"excerpt":{"rendered":"

    What does it take for a strong athlete to become an athletic superstar? Gatorade asked two elite athletes to share their Formula for Performance and brought their philosophies to life in a campaign for their Gx Fuel Tomorrow Collection of 30-ounce bottles. <\/p>\n","protected":false},"featured_media":16389,"template":"","project_type":[27,28],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/06\/influencer-packaging-Gatorade-Candace-Parker.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/06\/influencer-packaging-Gatorade-Candace-Parker-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/06\/influencer-packaging-Gatorade-Candace-Parker-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/06\/influencer-packaging-Gatorade-Candace-Parker-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/06\/influencer-packaging-Gatorade-Candace-Parker-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/06\/influencer-packaging-Gatorade-Candace-Parker-1536x600.jpg",1536,600,true],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/06\/influencer-packaging-Gatorade-Candace-Parker-2048x800.jpg",2048,800,true],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/06\/influencer-packaging-Gatorade-Candace-Parker-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"Juli Cordill","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"What does it take for a strong athlete to become an athletic superstar? Gatorade asked two elite athletes to share their Formula for Performance and brought their philosophies to life in a campaign for their Gx Fuel Tomorrow Collection of 30-ounce bottles.","_capabilities":["branded-merchandise","large-format","packaging","creative-design"],"_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2023\/06\/influencer-packaging-Gatorade-Candace-Parker-preview.jpg","_id_number":"222651","_description":"These customized gift presentations were produced as gifts for Candace Parker and Bryce Harper for participating in Gatorade's Formula for Performance promotion.","project_types":[{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/16363"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/16389"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=16363"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=16363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}