{"id":2187,"date":"2019-02-14T15:23:36","date_gmt":"2019-02-14T15:23:36","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&#038;p=2187"},"modified":"2019-04-18T00:32:24","modified_gmt":"2019-04-18T00:32:24","slug":"adidas-ultraboost-19","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/adidas-ultraboost-19\/","title":{"rendered":"adidas Ultraboost 19"},"content":{"rendered":"\n<p>RETHOUGHT. RECODED. REBOOSTED.<\/p>\n\n\n\n<p>Premier partnered with \nhappylucky to create custom packaging for the completely redesigned \nUltraboost 19, adidas\u2019 iconic leading performance running shoe.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-img-1024x683.jpg\" alt=\"\" class=\"wp-image-2188\" srcset=\"https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-img-1024x683.jpg 1024w, https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-img-300x200.jpg 300w, https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-img-768x512.jpg 768w, https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-img.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The packaging featured the limited edition Laser Red colorway, \nvisually connected the packaging to the colorway and &nbsp;the messaging to \ntheir &nbsp;new campaign dubbed \u201cRecode Running\u201d. Recode Running celebrates \nthe way the sport of running is changing and quickly becoming a social \nsport.<\/p>\n\n\n\n<p>The kit consisted of white printed code and branding on the\n outside laser red acrylic sleeve. The box was wrapped in printed code \ngraphics that perfectly register with the sleeve graphics personalized \nwith the recipient\u2019s name on the footwear door.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RETHOUGHT. RECODED. REBOOSTED. Premier partnered with happylucky to create custom packaging for the completely redesigned Ultraboost 19, adidas\u2019 iconic leading performance running shoe. The packaging featured the limited edition Laser Red colorway, visually connected the packaging to the colorway and &nbsp;the messaging to their &nbsp;new campaign dubbed \u201cRecode Running\u201d. Recode Running celebrates the way the<\/p>\n","protected":false},"featured_media":2189,"template":"","project_type":[27,28,37],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-feat.jpg",1920,750,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-feat-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-feat-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-feat-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-feat-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-feat.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-feat.jpg",1920,750,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-ultraboost-feat-800x750.jpg",800,750,true]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"RETHOUGHT. RECODED. REBOOSTED. Premier partnered with happylucky to create custom packaging for the completely redesigned Ultraboost 19, adidas\u2019 iconic leading performance running shoe. The packaging featured the limited edition Laser Red colorway, visually connected the packaging to the colorway and &nbsp;the messaging to their &nbsp;new campaign dubbed \u201cRecode Running\u201d. Recode Running celebrates the way the","_capabilities":["custom-packaging","creative-design"],"_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/02\/adidas-Ultraboost-Tile.jpg","_id_number":"","_description":"RETHOUGHT. RECODED. REBOOSTED. Premier partnered with happylucky to create custom packaging for the completely redesigned Ultraboost 19, adidas\u2019 iconic leading performance running shoe.","project_types":[{"term_id":27,"name":"Creative + Design","slug":"creative-design","term_group":0,"term_taxonomy_id":27,"taxonomy":"project_type","description":"","parent":0,"count":79,"filter":"raw","cat_ID":27,"category_count":79,"category_description":"","cat_name":"Creative + Design","category_nicename":"creative-design","category_parent":0,"is_default":"true"},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"},{"term_id":37,"name":"Retail Graphics","slug":"retail-graphics","term_group":0,"term_taxonomy_id":37,"taxonomy":"project_type","description":"","parent":0,"count":35,"filter":"raw","cat_ID":37,"category_count":35,"category_description":"","cat_name":"Retail Graphics","category_nicename":"retail-graphics","category_parent":0,"is_default":""}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/2187"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/2189"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=2187"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=2187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}