{"id":2571,"date":"2012-06-26T17:44:24","date_gmt":"2012-06-26T17:44:24","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=2571"},"modified":"2019-03-06T17:51:19","modified_gmt":"2019-03-06T17:51:19","slug":"the-great-society-brooks-running","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/the-great-society-brooks-running\/","title":{"rendered":"The Great Society: Brooks Running"},"content":{"rendered":"\n

Challenge<\/h2>\n\n\n\n

The kit was designed to promote Brooks Running new line of shoes, PureDrift. The shoes were wrapped in plastic and placed inside of a giant 8 lb. Moonstruck chocolate egg.<\/p>\n\n\n

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Solution<\/h2>\n\n\n\n

To ensure safe delivery, Premier developed a shipping box with specialized compartments to hold icepacks in order to prevent the chocolate from melting during transportation.<\/p>\n\n\n\n

Results<\/h2>\n\n\n\n

The project was a success! It created a lot of buzz, especially among running blogs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Challenge The kit was designed to promote Brooks Running new line of shoes, PureDrift. The shoes were wrapped in plastic and placed inside of a giant 8 lb. Moonstruck chocolate egg. Solution To ensure safe delivery, Premier developed a shipping box with specialized compartments to hold icepacks in order to prevent the chocolate from melting<\/p>\n","protected":false},"featured_media":2573,"template":"","project_type":[31,34,28],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Brooks-Running-TGS-Banner-Image.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Brooks-Running-TGS-Banner-Image-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Brooks-Running-TGS-Banner-Image-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Brooks-Running-TGS-Banner-Image-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Brooks-Running-TGS-Banner-Image-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Brooks-Running-TGS-Banner-Image.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Brooks-Running-TGS-Banner-Image.jpg",2048,800,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Brooks-Running-TGS-Banner-Image-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Challenge The kit was designed to promote Brooks Running new line of shoes, PureDrift. The shoes were wrapped in plastic and placed inside of a giant 8 lb. Moonstruck chocolate egg. Solution To ensure safe delivery, Premier developed a shipping box with specialized compartments to hold icepacks in order to prevent the chocolate from melting","_capabilities":"","_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Brooks-Running-TGS-Feature-Image-1-Square.jpg","_id_number":"","_description":"","project_types":[{"term_id":31,"name":"Influencer Seeding Kits","slug":"influencer-seeding-kits","term_group":0,"term_taxonomy_id":31,"taxonomy":"project_type","description":"","parent":0,"count":92,"filter":"raw","cat_ID":31,"category_count":92,"category_description":"","cat_name":"Influencer Seeding Kits","category_nicename":"influencer-seeding-kits","category_parent":0,"is_default":""},{"term_id":34,"name":"Marketing Materials","slug":"marketing-materials","term_group":0,"term_taxonomy_id":34,"taxonomy":"project_type","description":"","parent":0,"count":101,"filter":"raw","cat_ID":34,"category_count":101,"category_description":"","cat_name":"Marketing Materials","category_nicename":"marketing-materials","category_parent":0,"is_default":"true"},{"term_id":28,"name":"Premium Packaging","slug":"premium-packaging","term_group":0,"term_taxonomy_id":28,"taxonomy":"project_type","description":"","parent":0,"count":98,"filter":"raw","cat_ID":28,"category_count":98,"category_description":"","cat_name":"Premium Packaging","category_nicename":"premium-packaging","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/2571"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/2573"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=2571"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=2571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}