{"id":2647,"date":"2012-08-15T19:21:30","date_gmt":"2012-08-15T19:21:30","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&p=2647"},"modified":"2019-03-06T19:26:12","modified_gmt":"2019-03-06T19:26:12","slug":"nike-metallic-poster","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/nike-metallic-poster\/","title":{"rendered":"Nike Metallic poster"},"content":{"rendered":"\n

Challenge:<\/strong> Nike came to Premier Press in need of a material that could create the illusion that their campaign image was wet in order to convey the reflective properties of their product.<\/p>\n\n\n

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Solution:<\/strong> We came up with a Mylar solution, which is naturally reflective and metallic. To create the subtlety of wetness, while maintaining a dimensional image, we tamed the Mylar with screens of white ink.<\/p>\n\n\n\n

Results:<\/strong> A functional and impressive banner for retail environments across the country, while maintaining a high quality image, printed at 600dpi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Challenge: Nike came to Premier Press in need of a material that could create the illusion that their campaign image was wet in order to convey the reflective properties of their product. Solution: We came up with a Mylar solution, which is naturally reflective and metallic. To create the subtlety of wetness, while maintaining a<\/p>\n","protected":false},"featured_media":2649,"template":"","project_type":[37],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Nike-Metallic-Banner-Image.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Nike-Metallic-Banner-Image-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Nike-Metallic-Banner-Image-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Nike-Metallic-Banner-Image-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Nike-Metallic-Banner-Image-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Nike-Metallic-Banner-Image.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Nike-Metallic-Banner-Image.jpg",2048,800,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Nike-Metallic-Banner-Image-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Challenge: Nike came to Premier Press in need of a material that could create the illusion that their campaign image was wet in order to convey the reflective properties of their product. Solution: We came up with a Mylar solution, which is naturally reflective and metallic. To create the subtlety of wetness, while maintaining a","_capabilities":"","_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2019\/03\/Nike-Metallic-Feature-Image-1-Square.jpg","_id_number":"","_description":"","project_types":[{"term_id":37,"name":"Retail Graphics","slug":"retail-graphics","term_group":0,"term_taxonomy_id":37,"taxonomy":"project_type","description":"","parent":0,"count":35,"filter":"raw","cat_ID":37,"category_count":35,"category_description":"","cat_name":"Retail Graphics","category_nicename":"retail-graphics","category_parent":0,"is_default":""}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/2647"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/2649"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=2647"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=2647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}