{"id":2683,"date":"2012-09-21T19:45:43","date_gmt":"2012-09-21T19:45:43","guid":{"rendered":"https:\/\/www.premierpress.com\/?post_type=project&#038;p=2683"},"modified":"2019-03-06T19:50:29","modified_gmt":"2019-03-06T19:50:29","slug":"taylormade-flipbook","status":"publish","type":"project","link":"https:\/\/www.premierpress.com\/project\/taylormade-flipbook\/","title":{"rendered":"Taylormade Flipbook"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p>How to tell the ATV Wedge golf club story creatively to get the buyer engaged?<\/p>\n\n\n<div class=\"n2-section-smartslider fitvidsignore \" data-ssid=\"33\" tabindex=\"0\" role=\"region\" aria-label=\"Slider\"><div class=\"n2-ss-margin\" style=\"margin: 0px 0px 32px 0px;\"><div id=\"n2-ss-33-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-33\" data-creator=\"Smart Slider 3\" data-responsive=\"auto\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \">\n\n\n\n<div class=\"n2-ss-slider-wrapper-outside\" style=\"grid-template-rows:1fr auto\"><div class=\"n2-ss-slider-controls-side\"><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobilelandscape=\"1\" data-hide-mobileportrait=\"1\" id=\"n2-ss-33-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"previous arrow\"><\/div><\/div>\r\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\r\n            <div class=\"n2-ss-slider-2 n2-ow\">\r\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\r\n\r\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/mkt_taylormadeflipbook_ph01-883x485-1-1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/mkt_taylormadeflipbook_ph02-883x485-1-1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/mkt_taylormadeflipbook_ph03-883x485-1-1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\r\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 800\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"221\" data-slide-public-id=\"1\" data-title=\"mkt_taylormadeflipbook_ph01-883x485-1-1\" class=\"n2-ss-slide n2-ow  n2-ss-slide-221\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">mkt_taylormadeflipbook_ph01-883&#215;485-1-1<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-Tdwse5tczAim\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"222\" data-slide-public-id=\"2\" data-title=\"mkt_taylormadeflipbook_ph02-883x485-1-1\" class=\"n2-ss-slide n2-ow  n2-ss-slide-222\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">mkt_taylormadeflipbook_ph02-883&#215;485-1-1<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-H2HQjIecVBqv\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"223\" data-slide-public-id=\"3\" data-title=\"mkt_taylormadeflipbook_ph03-883x485-1-1\" class=\"n2-ss-slide n2-ow  n2-ss-slide-223\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">mkt_taylormadeflipbook_ph03-883&#215;485-1-1<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-5XNh7cAq1sk1\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\r\n\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobilelandscape=\"1\" data-hide-mobileportrait=\"1\" id=\"n2-ss-33-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-below\"><div style=\"--widget-offset:10px;\" class=\"n2-ss-widget n2-ss-control-bullet n2-ow-all n2-ss-control-bullet-horizontal\"><div class=\" nextend-bullet-bar n2-bar-justify-content-center\"><div class=\"n2-bullet n2-style-7b0c5cfab43c0587fe3a0f7a29eb0015-dot \" style=\"visibility:hidden;\"><\/div><\/div><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Solution<\/h2>\n\n\n\n<p>TaylorMade design team had the inspiration of creating a 2D interactive brochure to engage their high-end market in the technology story behind the club. Premier\u0092s design team engineering went beyond a flipbook. Adding panels with folds the book developed into a 3D toy with a great message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n\n\n<p>A brochure that does more flips than a paper airplane. I want one!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenge How to tell the ATV Wedge golf club story creatively to get the buyer engaged? Solution TaylorMade design team had the inspiration of creating a 2D interactive brochure to engage their high-end market in the technology story behind the club. Premier\u0092s design team engineering went beyond a flipbook. Adding panels with folds the book<\/p>\n","protected":false},"featured_media":2687,"template":"","project_type":[34],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/Taylormade-Flipbook-Banner-Image.jpg",2560,1000,false],"thumbnail":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/Taylormade-Flipbook-Banner-Image-150x150.jpg",150,150,true],"medium":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/Taylormade-Flipbook-Banner-Image-300x117.jpg",300,117,true],"medium_large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/Taylormade-Flipbook-Banner-Image-768x300.jpg",640,250,true],"large":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/Taylormade-Flipbook-Banner-Image-1024x400.jpg",640,250,true],"1536x1536":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/Taylormade-Flipbook-Banner-Image.jpg",1536,600,false],"2048x2048":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/Taylormade-Flipbook-Banner-Image.jpg",2048,800,false],"tile":["https:\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/Taylormade-Flipbook-Banner-Image-800x800.jpg",800,800,true]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.premierpress.com\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Challenge How to tell the ATV Wedge golf club story creatively to get the buyer engaged? Solution TaylorMade design team had the inspiration of creating a 2D interactive brochure to engage their high-end market in the technology story behind the club. Premier\u0092s design team engineering went beyond a flipbook. Adding panels with folds the book","_capabilities":"","_preview_img":"https:\/\/www.premierpress.com\/wp-content\/uploads\/2012\/09\/Taylormade-Flipbook-Feature-Image-1-Square.jpg","_id_number":"","_description":"How to tell the ATV Wedge golf club story creatively to get the buyer engaged?","project_types":[{"term_id":34,"name":"Marketing Materials","slug":"marketing-materials","term_group":0,"term_taxonomy_id":34,"taxonomy":"project_type","description":"","parent":0,"count":101,"filter":"raw","cat_ID":34,"category_count":101,"category_description":"","cat_name":"Marketing Materials","category_nicename":"marketing-materials","category_parent":0,"is_default":"true"}],"_links":{"self":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects\/2683"}],"collection":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media\/2687"}],"wp:attachment":[{"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/media?parent=2683"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.premierpress.com\/wp-json\/wp\/v2\/project_type?post=2683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}